In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs. Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan. A marketing strategy for social media will help you be organized, create consistently useful content, and keep your readers and followers interested. If your audience is not interested in your content, then it’s not serving the purpose you intended.
As with any planning, you should first create an outline. An outline will provide a logical structure to your writing and thereby help you be organized. The topics should be related to your industry; however, you want them to be useful to the audience. Keep in mind that your audience may consider your industry to be boring. A lot of consumers don’t like technical jargon and would prefer that articles be written in laymen’s terms. Associating the content of your article to something the audience will find interesting is the best way to keep the audience engaged.
In addition, be sure to concentrate on topics that will build off of each other. Social media blogs are a better read when each blog leads into the next blog. For example, if you blog about low fat cooking then your next blog could be comparing it to low carb cooking. Transitioning from a previous blog to your next blog will make your posts much more interesting and keep your audience interested.
Moreover, instead of blogging the same topic on each online platform, create specific topics for the audience of each platform. By creating different topics for each online site, you keep readers from receiving multiples of the same communication. If you send different articles to a user that follows your business on Facebook and LinkedIn, then you will keep the follower interested.
Finally, always keep your audience in mind. Not all social media platforms are suitable for every business. While there are many platforms available specifically for businesses, some platforms, such as Pinterest and Instagram have a more specific niche market. Posting links to your website or blogs on these two sites will not be successful. For example, Pinterest gives users an online pin board to “pin” links they like; restaurants, bakeries, and bars would be more successful in utilizing this platform as they can post recipes for food, desserts, or cocktails. Obviously, Pinterest users won’t be “pinning” a business’ links or pictures if there is no reason to.