By now, your business likely has some form of social media presence, whether on Facebook, Twitter, Pinterest, or possibly all of the above.
But what about Instagram? This mobile photo- and video-sharing network is becoming an increasingly powerful way for businesses to market their products and services, reports The Associated Press. What should business owners considering or already using Instagram to market their businesses be aware of?
Here are five legal tips for small business owners on Instagram: (more…)
If your boss hands you a new assignment and tells you to take your time, and you think “What’s the catch?”, congratulations – you are officially part of the 21st century workforce. Today’s work environment is go-go-go all the time, and phrases like “take a break” or “slow down” seem to have been left behind.
So what do you do if you’re stuck in this 21st century work environment with a PC that’s slow and uncooperative? It’s time to talk to IT about getting a new one.
If you’re not sure if you should be having this conversation, see if any of the below apply to you. (more…)
These days, it seems business blogs are everywhere. And why not? They’re simple to set up, and they’re a great way to promote your products and services. But here’s the real question: Do they get results?
Only if you do them right, says author Mark Satterfield. While anybody can key words into a template, it’s not so easy to create a professional blog that reels in potential clients and keeps current ones engaged. You have to strike the right tone, come up with great topics, know how to hold a reader’s attention, and more. (more…)
If you are a business owner and want to kick it up a notch, Facebook Ads are a venue well worth considering. Facebook Ads have found their way into the social media marketing arena as successful assistance to any budding business, allowing the brand owners to take their businesses to the next level.
Pay attention to the tips below if you are interested in improving your business ads on Facebook. After all, the objective of any ad is to market the brand and draw in customers, hence an optimized ad can catch attention instantly. (more…)
Ever since the popularity of devices like smartphones and tablets, mobile traffic has increased significantly. In fact, reports suggest that more than 50% of the overall internet traffic actually comes from mobile devices. In such a scenario, it becomes vital for you to indulge in mobile marketing so that you do miss targeting such a large audience.
Which platform should you use for mobile marketing purposes? The answer to this actually depends on your targeted audience, where their interests lie and the type of content that you will be sharing. (more…)
Want an increased number of followers and a dramatic change in engagement of your online audience? Yes, you can use content and social media marketing to help you out. However, success is achievable only if you proceed about it in the right manner. Needless to say, you need to grasp the fundamentals so that you can continue growing your presence.
With the above in mind, here are the 5 most important laws regarding social media that will help you lay a solid foundation for catering to your brand, your customers and your bottom line: (more…)
There are so many videos that are promoted on YouTube on a daily basis. Unfortunately, only a very small number of these enjoy a little over a hundred views and an even smaller number succeed in creating a viral buzz. Is your video among this very small number? If not, why?
Focus on quality and the targeted audience
We will delve into the why’s towards the end of this blog, but for right now, we will talk about something else. When you create a video, you should stop focusing on achieving virality. Instead you should concentrate on targeting your audience. While this may not generate enough views, it does ascertain that most of the views you do get are from people who are actually interested in your niche. Remember that as far as marketing is concerned, untargeted views cannot get you anywhere, so this is really important. (more…)
Do you remember the last time you changed something on your social media profile? Ages ago, right? Here is how you can improve your social media presence in just four days.
Day 1: Analyze your current presence
Review all of your social media accounts; make sure you appear professional and everything is up-to-date.
List all your social media accounts in one place, along with usernames and passwords. Be sure that you have set a new password, which is strong enough to prevent hackers. Have a different password for each of these sites.
Develop a to-do list in which you outline all the tasks that need to be done. This can be uploading videos, revising your profile content or updating your contact details.
Go through your profiles and make sure there are no mistakes of any sort. (more…)
Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to do so in a big way in 2014.
The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the content that you share with them. As for referrals and recommendations from peers, these are trusted by almost 92% of the population. The difference in stats should give you an idea how word of mouth can be for business promotion purposes.
Now the main issue is how to get customers talking about your brand. This is not that difficult, if you agree to put in some time and effort. Get connected with local clients and communities, and you will reap the marketing benefits. (more…)