95 Million Americans Use Social Media to Shop
According to a new study, “SocialShop,” released by Leo Burnett/Arc Worldwide, 42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
For brands, using social media in the wrong way can have a negative impact on relationships. Forty-four percent of social shoppers said they had stopped interacting with brands on Facebook due to lack of relevant or valuable posts.
Within SocialShop, researchers identified six shopper archetypes reflecting the needs and habits of today’s social shoppers:
Savvy Passionista – The Social Trendsetter
The Savvy Passionista is a heavy social shopper using social media channels to broadcast the latest trends and stay connected with favorite brands. Savvy Passionistas are indulgent and use social channels to express feelings and stay relevant and “in-the-know.”
Opportunistic Adventurer – The Daily Dealaholic
Opportunistic Adventurers are on a mission to score fun and unexpected deals. With impulsive social shopping tendencies, this shopper demands timely and relevant deals.
Quality Devotee – The High Maintenance, High Standards Shopper
Quality Devotees use social media to shape purchasing decisions, validate choice and to feel empowered when making a purchase. No matter the time or research involved, Quality Devotees will find the best product available.
Strategic Saver: The Black Belted Negotiator
Strategic Savers use social media to comparison shop and spend time deal-digging only for their favorite brands.
Efficient Sprinter: The Few Dollars Shorter, Several Minutes Richer Shopper
Efficient Sprinters want to save time and use social media to select items that are considered most popular to simplify their shopping process.
Dollar Defaulter: The Dollar Sign Connoisseur
The Dollar Defaulter has just one social shopping goal: find the cheapest alternative. With utilitarian shopping needs, Dollar Defaulters choose only the lowest prices and do not feel loyal to specific brands.
Which one are your?
How to add Pinterest to your Facebook Page
I stumbled across this easy-to-do way to add your Pinterest feed to your Facebook page – and – you don’t have to know any code – and – it’s FREE!
Here are the easy-to-do steps:
First, when you’re logged in as the admin of your Facebook Page, add the static iFrame tab and allow it to access to your Page.
When you have the app installed, go back to your Facebook Page and you’ll see that you have a tab titled ‘Welcome’ on the left-hand side of your page. You might have to click on “see more” in order to find the welcome tab. Once you find it, click on it and then authorize the app to get started. (more…)
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News feed-worthy Facebook Content
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She provides six tips to improve your Facebook Page’s News Feed presence. (more…)
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What’s Not to Like? Being Popular Can Bring You Business!
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had.
And it’s universally accepted that word of mouth has always been considered the very best form of advertising.
Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their approval of others’ photos, articles, ideas, discoveries, videos, products and services with just one simple click.
In fact, it is estimated that Facebook’s “Like” button now gets more than one billion clicks per day!
We all have an opportunity to reach more people in a significant way through recommendations
It all starts with improving our communication. (more…)
The Real ROI
I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media. Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to Get Found Online Series a headline popped up – one that caught my attention: (more…)
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How to get found online using social media
This is part four of our five part series – How to Get Found Online
What is social media? Media (content that is published) with a social (anyone can add to and share it) component. Social media is like a business networking reception without the constraints of time and space. (more…)
Technology Predictions That Will Affect Your Organization
According to Gartner predictions there are trends and disruptive events that will reshape the nature of business for the next four years.
They focus on changes in the role that technology plays in business performance, our personal and professional lives, and in the global economy.
Gartner evaluated more than 100 predictions based on audience appeal, impact and relevance. The 2011 predictions showcase a link between technology decisions and economic and societal outcomes.
Here are four top predictions that will affect your organization (for the complete list click here). (more…)
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