Pinterest has made a number of changes and upgrades over the last few months. If you use Pinterest daily, a couple of these will make a significant change in your usage. We’ve also put together a few marketing tips for this platform.
Sending pins to your friends
If you come across something on Pinterest that you know a friend or colleague might like, you now have a send option to share it with Pinterest users, Facebook friends, or your email contacts. (more…)
Developers and tech-geeks nationwide attended the annual Google I/O Developer conference in San Francisco for three days this week. This is where Google rolled out the new updates for its Google+ platform. The company added 41 new features. Even though Google+ has 190 million monthly active users, it’s still not as popular as Facebook, Twitter, or LinkedIn. Adding 41 updates will make the platform more appealing and more competitive. The software updates include changes to Stream, Photos, and Hangouts.
User Interface Changes
Google+ now features a multi-column interface instead of a singular stream, which is similar to the layouts of both Pinterest and Facebook. The platform will also add related hashtags to posts and images, so if you’re following a particular brand or a team, it may tag it for you. (more…)
One of the most important questions that brand marketers ask themselves is “How do I sell with social media?” This is a question that is commonly asked and repeated with every marketing campaign. In order to sell your product or service, you have to convert a follower into a customer.
Last month, Matthieu Chereau, cofounder and CEO of Tigerlily gave some marketing advice at the “Coffee, Tea and Social Media” conference held in Beirut. Tigerlily is based in France and is a social media marketing and analytics company offering its services to over 80 brands which include Orange, Yves St. Laurent, L’Oreal, HTC, Spotify, Sony, and others. (more…)
You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85% of businesses with a dedicated social media platform as part of their marketing strategy confirmed an increase in their market exposure. In addition, 58% of businesses that have been marketing through social media for more than three years confirmed their sales increased over that period.
You can certainly use multiple social media sites for your marketing campaign, but if you don’t use the platforms effectively, your business image could be affected negatively. For starters it will be best to concentrate on the main social media platforms. Facebook, Google+, and Twitter are the three most important platforms to start with. (more…)
You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. Following are some tips for optimizing your social media marketing strategy using a piece that has really fallen through the cracks – Google + and Google + for Business – and thereby maximizing your social media results:
If you haven’t already, create a Google+ profile and a Google + for Business profile. This is a must-do profile. Google+ content is given top-tier ranking when it comes to SEO results. Not only will you rank higher, but it’s viewed more often than other platforms, it indexes faster, and it’s given priority status in each search. In addition, in search results, you’ll be found in a specially designated section on the top right of the search results. (more…)
Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media tips for creating the most effective tactics:
Photos or images
Pictures pull four times more than any other media type. Posting pictures helps to humanize the brand and humanizing is one of the key factors in making your social campaign work. Using your own pictures is the best way to go. However, pictures in general are still the most effective.
Update content (more…)
Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty. However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy for their social media platforms or they don’t have a clear set of goals. This translates into seven out of 10 businesses using social media without the knowledge to fully optimize each platform. (more…)
To engage your audience on social media platforms, you need to understand how to use each platform. If you don’t know how to engage your audience, you can actually hurt your business. You need to learn how each platform works and how the audience uses each platform. There are books available that can help you understand how each platform is being used.
Facebook and Twitter are two very different platforms so you can’t use the same engagement technique for each. You also don’t want to turn your audience off by posting the same message on Facebook and Twitter. (more…)
Have you asked yourself this question; how do I measure social media marketing? Are you concerned with how you learn the metrics to measure your social media campaign? Don’t worry because there are tools available to help you measure the success or failure of a campaign. Social marketers typically launch marketing campaigns and tend to overlook or unintentionally ignore the metrics during the planning stage.
More often than not, the reason they ignore these all important metrics is because they’re not sure what metrics they should be considering. They’re not certain what factor (in their campaign) creates the value that leads to profits. Social marketing metrics create significantly more burdens for brand marketers than any other marketing channel today. (more…)
BIA/Kelsey a consulting firm in the local media industry, is projecting that US social media advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. This would be an 18.6 percent in the compound annual growth rate (CAGR). The company believes that social media networking companies will continue to improve targeting and campaign metrics for companies and this will lead to the steady increase of social advertising. Ad revenues for locally targeted social ads will increase from $1.1 billion in 2012 to $3.6 billion in 2017, a CAGR of 26.4 percent.
Jed Williams, director of consulting and senior analyst at BIA/Kelsey said, “Social networks are evolving their ad products and features to improve performance. Native social formats, including video and mobile-social advertising will be the principal market growth drivers.” (more…)