The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to setting up social media profiles, joining directories, advertising, and more, your digital checklist is more than a little overwhelming.
“One of the main challenges small businesses face in terms of influencing—or even joining—the online social conversation is that there is simply so much information out there,” acknowledges Tsai, author of The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales. (more…)
According to an infographic designed by J6Design, 2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth. Online culture is THE CULTURE. You can hate social media BUT you can’t ignore it.
Here’s 7 reasons and some thought provoking questions to get you loving Facebook, Twitter, emarketing… (more…)
Costco’s policy basically prevented employees from making statements on social media sites like Facebook and Twitter that could damage the company or other employees’ reputations, reports Inside Counsel. (more…)
October is Cyber Security Awareness Month, and the Independent Community Bankers of America® (ICBA) wants consumers to know valuable tips and advice on how to be safe online. ICBA and the nation’s community banks encourage members of the public to stay informed and become educated on how to prevent their financial information from being stolen and misused. (more…)
Let’s set the stage: Need a refresher on what was going on 5 years ago? Let’s take a trip down memory lane! (more…)
What can we expect after Google Hummingbird? Here are some predictions on future Google updates now that hummingbird has taken flight. (more…)
What does this mean for your website and content?
There is no better place to be than at the top of Google’s search rankings; for marketers, it’s the Holy Grail. The key component in reaching that milestone is SEO (Search Engine Optimization), a process by which your site and content is ranked based on relevance. Now, with so much search traffic coming to Google from mobile devices, they are taking a firm stance on mobile SEO, and there is no question that they are standing on the side of the people. (more…)
To be successful at selling, brands need to make emotional connections. The technique used to accomplish this is learning the specific words and phrases that your buyers use. These keywords provide a powerful way to make an emotional connection with your buyer.
You know the term, “the customer is always right.” Well, these keywords prove that the customer is indeed right. The words that buyers use are the right ones for them, which is why using these trigger words is essential to your selling and marketing strategy.
So how do you find the correct trigger words? (more…)
Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising. Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox. As a result, television advertising is dying out.
It’s important to note the types of programs that get commented on during the show versus during the ad breaks. Sports events, panelists, or reality TV are the types of programs that get commented on during the show. On the other hand, storylined-based shows such as NCIS are commented on or tweeted about only during the ad breaks. And, both types of programs have higher interaction on the social sites during the ad breaks than during the shows. (more…)