There are so many videos that are promoted on YouTube on a daily basis. Unfortunately, only a very small number of these enjoy a little over a hundred views and an even smaller number succeed in creating a viral buzz. Is your video among this very small number? If not, why?
Focus on quality and the targeted audience
We will delve into the why’s towards the end of this blog, but for right now, we will talk about something else. When you create a video, you should stop focusing on achieving virality. Instead you should concentrate on targeting your audience. While this may not generate enough views, it does ascertain that most of the views you do get are from people who are actually interested in your niche. Remember that as far as marketing is concerned, untargeted views cannot get you anywhere, so this is really important. (more…)
Do you remember the last time you changed something on your social media profile? Ages ago, right? Here is how you can improve your social media presence in just four days.
Day 1: Analyze your current presence
Review all of your social media accounts; make sure you appear professional and everything is up-to-date.
List all your social media accounts in one place, along with usernames and passwords. Be sure that you have set a new password, which is strong enough to prevent hackers. Have a different password for each of these sites.
Develop a to-do list in which you outline all the tasks that need to be done. This can be uploading videos, revising your profile content or updating your contact details.
Go through your profiles and make sure there are no mistakes of any sort. (more…)
Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to do so in a big way in 2014.
The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the content that you share with them. As for referrals and recommendations from peers, these are trusted by almost 92% of the population. The difference in stats should give you an idea how word of mouth can be for business promotion purposes.
Now the main issue is how to get customers talking about your brand. This is not that difficult, if you agree to put in some time and effort. Get connected with local clients and communities, and you will reap the marketing benefits. (more…)
Have you tried every social media strategy you could think of, yet failed to get the results you wanted? Take a step back and go over your marketing campaign once more; you might have actually missed out on a few small tricks here and there that could have otherwise had a significant impact. While you evaluate your strategies once more, here is a quick review from some of the best marketers of what you can do to take your brand image to the next level via social media. (more…)
Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition. If you want success with social media marketing, it is vital that you follow these predictions and base your social marketing campaign on them. With this being said, here is a look at what is likely to take place in the social media marketing world this year. (more…)
In the past, the ‘@’ symbol was just used to separate your email id from the domain name. Then Twitter adopted it, and now it seems to be present on the entire social media network. So what caused the evolution and the success of ‘@’?
It started in the year 2006, when a freelance designer used the ‘@’ symbol on Twitter for the first time. The purpose was the same for which it is used today; to give a reply to another Twitter user. Obviously, the format was a little different at that time, but it paved way for the symbol to develop as a universal language for communication. And it is not just Twitter where you can see it, it is everywhere. (more…)
If you were hoping and praying that social media marketing would die away, you can continue thinking that way in vain. As 2013 drew to a close, statistics support that social media has left behind an impressive trail of growth and will continue to do so in the upcoming years. Take a moment to absorb the following statistics:
- Marketing budget for digital marketing is estimated to be $135 billion
- In 2013, 55% of businesses increased their budgets for digital marketing
- Of the entire ad market, internet advertising will account for 25% by 2015
- 78% of CMOs think that content marketing is the future and 50% of companies already have content marketing strategies
- The 45-55 year age bracket is the fastest growing on Facebook and Google+, while on twitter the 55-64 age bracket has grown 79% since 2012 (huge potential to cater to users other than only teenagers)
- 93% of marketers use social media for business
There is no limit to the amount of statistics available on the internet showcasing the growth of social media. It is true that marketing through social media can be complex and sometimes time consuming. But as a business if you still haven’t embraced its power or lag behind in doing so, it is time to up your game, sharpen your weapons, and dive in to reap the benefits by using the following tips: (more…)
Wanting to look up similar businesses and connect with them? On paper it was always possible to pick up a directory and find what you were looking for. Online? Not so much. This is what drove the young entrepreneur Jake Tipper to come up with Total Socials. A recently launched website that lets you find other businesses easily and helps you connect with them.
If you use twitter or other social networking sites, you may get half the job done but it is a lengthy process. Total Socials is catering to a niche market for now but is extremely successful. It has a solid business plan in place and offers listing and connectivity to businesses; something which wasn’t present before. (more…)
Here is a simple guide to use the popular social networking site Pinterest to work for your businesses’ advantage. Having already attracted 10 million users in just 10 months and being used by more than 100 brands, Pinterest is sure to become every business’s need for social media marketing in 2014. (more…)