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New Google+ Features

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Developers and tech-geeks nationwide attended the annual Google I/O Developer conference in San Francisco for three days this week. This is where Google rolled out the new updates for its Google+ platform. The company added 41 new features. Even though Google+ has 190 million monthly active users, it’s still not as popular as Facebook, Twitter, or LinkedIn. Adding 41 updates will make the platform more appealing and more competitive. The software updates include changes to Stream, Photos, and...

How to Sell With Social Media

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One of the most important questions that brand marketers ask themselves is “How do I sell with social media?” This is a question that is commonly asked and repeated with every marketing campaign. In order to sell your product or service, you have to convert a follower into a customer. Last month, Matthieu Chereau, cofounder and CEO of Tigerlily gave some marketing advice at the “Coffee, Tea and Social Media” conference held in Beirut. Tigerlily is based in France and is a social media marketing and...

Which Social Media Platform is Best for Your Business

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You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85% of businesses with a dedicated social media platform as part of their marketing strategy confirmed an increase in their market exposure. In addition, 58% of businesses that have been...

Tips for Optimizing Google Plus

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You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. Following are some tips for optimizing your social media marketing strategy using a piece that has really fallen through the cracks – Google + and Google + for...

Most Effective Social Media Tactics

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Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media tips for creating the most effective tactics: Photos or images Pictures pull four times more than any other media type. Posting pictures helps to humanize the brand and humanizing is one...

Creating Profiles is Not a Social Media Strategy

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Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty. However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy for their social media platforms or they don’t have a clear set of goals. This translates into seven out of 10 businesses using...