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How to Target Your Market on Facebook

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Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms? Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market. There are three ways to build your target market on Facebook that will cost you nothing except time. First of all, once you create your Facebook page as a business, be sure that you link the Facebook like button to your website. This makes it easier for a person to like your...

How to Engage Your Audience

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To engage your audience on social media platforms, you need to understand how to use each platform. If you don’t know how to engage your audience, you can actually hurt your business. You need to learn how each platform works and how the audience uses each platform. There are books available that can help you understand how each platform is being used. Facebook and Twitter are two very different platforms so you can’t use the same engagement technique for each. You also don’t want to turn your...

Facebook’s Home

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Facebook released a mobile device today. According to Facebook, it’s not a phone, but it’s more than an app. It’s similar to a digital skin that you slide your phone into so that it’s covered in Facebook. Android phones will come with Home pre-installed or you can download it from Google Play. Basically, it provides a slideshow version of the Facebook News Feed on your phone’s face. Photos, check-ins, and status updates will flip past and you will able to like them by tapping your phone. ...

Mistakes to Avoid on Your Facebook Page

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Although Facebook is simple to use for most everyone, it’s not as simple for marketing. There are a lot of reasons your Facebook page isn’t getting the fast follower response you would like. Now that Graph Search is the new search feature, it’s even more important to use your page to engage your fans. There are a few reasons pages can’t get the response they need. Here are a few mistakes to avoid on your Facebook page: Inexperienced Managers To have a successful Facebook page, the manager needs to...

Is Social Media Driving You Buggy?

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Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. “I’m a big believer in social media marketing for my business, so when I started having a lot of problems with LinkedIn, I didn’t wait – I sent an email to the Help Center,” says Marsha Friedman, CEO of EMSI Public Relations, (www.emsincorporated.com), in Wesley Chapel,...

How to add Pinterest to your Facebook Page

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I stumbled across this easy-to-do way to add your Pinterest feed to your Facebook page – and – you don’t have to know any code – and – it’s FREE! Here are the easy-to-do steps: First, when you’re logged in as the admin of your Facebook Page, add the static iFrame tab and allow it to access to your Page. When you have the app installed, go back to your Facebook Page and you’ll see that you have a tab titled ‘Welcome’ on the left-hand side of your page. You might have to click on “see more”...