Tips for Improving Your Business Ads on Facebook

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Tips for Improving Your Business Ads on Facebook

If you are a business owner and want to kick it up a notch, Facebook Ads are a venue well worth considering. Facebook Ads have found their way into the social media marketing arena as successful assistance to any budding business, allowing the brand owners to take their businesses to the next level. Pay attention to the tips below if you are interested in improving your business ads on Facebook. After all, the objective of any ad is to market the brand and draw in customers, hence an optimized ad can catch...

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How to Create Posts That Will Go Viral on Facebook

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How to Create Posts That Will Go Viral on Facebook

Having your content or post go viral on social media means that it’s exploding in popularity and getting passed around by people on various sites.  Typical viral posts include a great meme, a funny video clip, or a facepalm-worthy story. Here are some tips for creating a viral post: Make sure your timing is right Facebook’s social climate has thousands of posts a minute.  This is why it’s essential for you to get your timing right if you want your post to go viral.  Even if you have an awesome post, if it...

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Facebook’s New Cover Rules – Why You Shouldn’t Over Use Text

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Facebook’s New Cover Rules – Why You Shouldn’t Over Use Text

On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines.  However, the 20 percent rule for Cover Images remains in two sections of Facebook Help.  It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What are the guidelines for my page’s cover photo? The answer still says “cover photos must not include images with more than 20 percent text.” Text in images – it still...

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#Hashtags are Now Allowed on Facebook

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#Hashtags are Now Allowed on Facebook

Facebook recently announced that it’s launching the ability for users to follow conversations via #hashtags.  Even though people were using hashtags before, there was no real functional value.  According to Facebook’s blog post, the company confirmed that it’s not a new idea and stated that it will be “similar to other services like Instagram, Twitter, Tumblr, or Pinterest.”  Anytime you click on a hashtag, you’ll find a feed of comments using that hashtag.  You will now be able to search for...

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Reasons Why Fans Don’t “Like” Your Status Updates

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Reasons Why Fans Don’t “Like” Your Status Updates

Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates.  Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent less clicks for B2C companies and 39 percent less clicks for B2B companies.  This confirms that asking questions is better on Facebook.  However, using open ended questions is...

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Grow Your Business – Mobile Social Media Marketing Ideas

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Grow Your Business – Mobile Social Media Marketing Ideas

Today, everyone is using smart phones.  Do you know how to connect with them using mobile social media marketing techniques?  You can use the social media tools that you’re already familiar with to create mobile marketing ideas. LinkedIn Mobile You can connect with customers and prospects with LinkedIn mobile.  Use the LinkedIn mobile application to get the mobile version of LinkedIn to your smartphone or other mobile device.    This will give you access to all the important LinkedIn features on your...

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