Search engines – ugh!

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Search engines – ugh!

This is the second part of our 5 part series – How to get found online! How do you research and purchase products and services? Probably like most consumers do – through search engines like Google, Bing, Yahoo etc. The question is this: Is your website getting found by consumers looking for you? Paid or Organic? There are two kinds of search results: paid results and organic (or natural) results. Paid results are those listings that you see in the sidebar that require a fee for the search engines to list their...

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Using Video for Business Communication

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Using Video for Business Communication

Are you ready for your close-up? I suggest you hire a professional video production company when you commit to using video to enhance your website and optimize your search engine results. But if you can’t, here are some tips to help you. Video is an extremely effective business tool that can be used for the solo entrepreneur on a tight budget as well as for large companies. Because the technology has become extremely affordable, however, there’s a gamut of lousy video out there. What might be OK for a...

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How to get found online!

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How to get found online!

Consumers are searching for your products and services online – but – is your website getting found? What has profoundly transformed the way people learn about and shop for products? The Internet! I know what you’re going to say…well, duh Sandra! However, it was only a mere ten years ago, that companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Ten years later, these same consumers start their shopping experience by looking on the...

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17 Must Do’s for LinkedIn

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17 Must Do’s for LinkedIn

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 17 steps to grow your business on Linkedin. 1. Complete your profile. I know this sounds kind of obvious but when I search for someone’s Linkedin profile who I have just connected with or who has just become a client of mine, I...

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