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Which Social Media Platform is Best for Your Business

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You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85% of businesses with a dedicated social media platform as part of their marketing strategy confirmed an increase in their market exposure. In addition, 58% of businesses that have been...

Tips for Optimizing Google Plus

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You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. Following are some tips for optimizing your social media marketing strategy using a piece that has really fallen through the cracks – Google + and Google + for...

Video Marketing Strategy for YouTube

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You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image. Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous blog, Using Video for Business Communication, you still need to stay within the scope of business etiquette. An introduction video that talks about your company,...

More Ways Companies Can Benefit from Social Media

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Social media is visible in all advertising. Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter. For example, Mercedes uses the hash tag, #youdrive, in their TV commercials. In addition, Twitter conducted a study in the UK that determined that Twitter is the “second screen” to TV. This study revealed that in the UK during peak TV viewing time, 40% of all Twitter traffic was about TV. Since TV...

Marketing Strategy for Social Media Blogs

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In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs. Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan. A marketing strategy for social media will help you be organized, create consistently useful content, and keep your readers and followers interested. If your audience is not interested in your content, then it’s not...

Simple Tips for Adding SEO to Your Website

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It is imperative for your business to have a website that finds itself at the top of major search sites like Google and Bing. Why? Social media marketing is hot but online search is king. If you’re not showing up at the top, or at least on the first page, you’re missing the opportunity to drive potential business traffic to your site – more than that – you’re missing the chance of being discovered by new clients. The question then becomes – what do you do to optimize your website? For the tech...