8 Specific Tactics to Help You Establish and Grow Your Company’s Online Presence

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8 Specific Tactics to Help You Establish and Grow Your Company’s Online Presence

The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to setting up social media profiles, joining directories, advertising, and more, your digital checklist is more than a little overwhelming. “One of the main challenges small businesses face...

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How to Create Your Social Media Cocktail in 60 Minutes

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How to Create Your Social Media Cocktail in 60 Minutes

In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.”  I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business.  If you’re not on it yet, now’s the time to get it started.  Business owners already have a lot on their plate, so making time for social media can seem quite tedious.  It doesn’t have to be tedious, though.  You can create your social media cocktail in 60...

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Which Social Media Platform is Best for Your Business

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Which Social Media Platform is Best for Your Business

You need to know which platform will work best for your business in order to have a successful social media marketing campaign.   So what social media platform is right for your business?  According to the 2012 social media marketing industry report, businesses need to get the answer to this question right.  In this report, 85% of businesses with a dedicated social media platform as part of their marketing strategy confirmed an increase in their market exposure.  In addition, 58% of businesses that have been...

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Tips for Optimizing Google Plus

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Tips for Optimizing Google Plus

You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results.  Social media marketing will continue to evolve and trends will change.  However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated.  Following are some tips for optimizing your social media marketing strategy using a piece that has really fallen through the cracks – Google + and Google + for...

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Video Marketing Strategy for YouTube

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Video Marketing Strategy for YouTube

You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image.  Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous blog, Using Video for Business Communication, you still need to stay within the scope of business etiquette. An introduction video that talks about your company,...

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More Ways Companies Can Benefit from Social Media

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More Ways Companies Can Benefit from Social Media

Social media is visible in all advertising.  Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter.  For example, Mercedes uses the hash tag, #youdrive, in their TV commercials. In addition, Twitter conducted a study in the UK that determined that Twitter is the “second screen” to TV.  This study revealed that in the UK during peak TV viewing time, 40% of all Twitter traffic was about TV.  Since TV...

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