Avoid These LinkedIn Mistakes

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Avoid These LinkedIn Mistakes

Are you on LinkedIn?  If you answered no, you made the first big mistake.  LinkedIn is an absolute must when it comes to your business’ social media marketing strategy.  LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry.  You also need to include LinkedIn in your personal social media strategy. After you’ve created your LinkedIn profile, it’s essential to keep updating it and improving...

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Grow Your Business – Mobile Social Media Marketing Ideas

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Grow Your Business – Mobile Social Media Marketing Ideas

Today, everyone is using smart phones.  Do you know how to connect with them using mobile social media marketing techniques?  You can use the social media tools that you’re already familiar with to create mobile marketing ideas. LinkedIn Mobile You can connect with customers and prospects with LinkedIn mobile.  Use the LinkedIn mobile application to get the mobile version of LinkedIn to your smartphone or other mobile device.    This will give you access to all the important LinkedIn features on your...

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8 Ways to Increase Leads Using LinkedIn

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8 Ways to Increase Leads Using LinkedIn

Are you looking for ways to increase leads and traffic on LinkedIn?  In December 2012, LinkedIn was visited by 94 million people in the U. S. This was an increase of 40 percent compared to December of 2011, according to Experian Marketing Services.  Regardless of whether you’re a B2B or B2C company, you should focus on launching a marketing strategy on LinkedIn that will attract your target market.  Eight ways to attract high-quality leads with LinkedIn include:  adding a strong call to action link, adding...

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Is Social Media Driving You Buggy?

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Is Social Media Driving You Buggy?

Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. “I’m a big believer in social media marketing for my business, so when I started having a lot of problems with LinkedIn, I didn’t wait – I sent an email to the Help Center,” says Marsha Friedman, CEO of EMSI Public Relations, (www.emsincorporated.com), in Wesley Chapel,...

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17 Must Do’s for LinkedIn

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17 Must Do’s for LinkedIn

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 17 steps to grow your business on Linkedin. 1. Complete your profile. I know this sounds kind of obvious but when I search for someone’s Linkedin profile who I have just connected with or who has just become a client of mine, I...

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