Measuring Social Media ROI – Difficult but not Impossible

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Measuring Social Media ROI – Difficult but not Impossible

Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible. While it’s important to know exactly how much worth social media marketing is bringing to your business, it can be difficult to know the exact numbers. Nevertheless, having a fair and rational picture helps. Here are some ways to measure social media ROI: Determine...

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Social Activation – The New ROI Measurement Factors

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Social Activation – The New ROI Measurement Factors

Now that you’ve created followers on your social media platforms, you may start facing serious questions from upper management – how do these numbers improve the bottom line?  What was the ROI on this marketing platform?  Understanding social media market trends and reports will help you answer these types of questions. Measurements are shifting from looking beyond the “likes” previously relied upon to measuring social activation.    Analysis firms Gartner, predicts 50 percent of all web sales will...

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The Real ROI

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The Real ROI

I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media.  Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to Get Found Online Series a headline popped up – one that caught my attention: An article by George Benckenstein about the Real ROI – Return on Influence! In his article, he says that if you want to...

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