ROI |

Social Activation – The New ROI Measurement Factors

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Now that you’ve created followers on your social media platforms, you may start facing serious questions from upper management – how do these numbers improve the bottom line? What was the ROI on this marketing platform? Understanding social media market trends and reports will help you answer these types of questions. Measurements are shifting from looking beyond the “likes” previously relied upon to measuring social activation. Analysis firms Gartner, predicts 50 percent of all web sales will...

The Real ROI

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I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media. Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to Get Found Online Series a headline popped up – one that caught my attention: An article by George Benckenstein about the Real ROI – Return on Influence! In his article, he says that if you want to...