The way we search has changed so much over the years. We used to search for basic keywords like “hotel discounts” (short-tail keywords) if we were taking a trip or we would type in the name of a particular hotel we wanted to find. Today, the search for answers to more specific queries like “best..
Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition…
You have a successful business and you’ve spent money on a cool website. It has all the relevant information regarding your products, an about us page and you have even managed to connect it to social media. And yet you’re still missing one very important ingredient that makes you look like a business dummy –..
Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible. While it’s important to know exactly how much worth social media marketing..
There is no better place to be than at the top of Google’s search rankings; for marketers, it’s the Holy Grail. The key component in reaching that milestone is SEO (Search Engine Optimization), a process by which your site and content is ranked based on relevance. Now, with so much search traffic coming to Google..
In a recent study by Custora, which measured the purchasing habits of 72 million online shoppers, it was discovered that customers who find an online retailer via organic search spent more money and shopped more frequently than customers who originate from other channels, such as Twitter or Facebook. In fact, in 2013, less than one..
If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it. Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..
Many of you may be asking….what’s going on in social media marketing? Why is it changing faster than I can keep up? Reality is that we now have to “be fast on our feet and quick with our brains.” This is why link building is now obsolete. As a result of the latest Google updates,..
It is imperative for your business to have a website that finds itself at the top of major search sites like Google and Bing. Why? Social media marketing is hot but online search is king. If you’re not showing up at the top, or at least on the first page, you’re missing the opportunity to..