Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition…

Read More

Posting on Facebook, tweeting, sharing pictures on Instagram, or creating a LinkedIn profile; all of it seems very easy, but when it comes to doing it for your business, it becomes challenging. When it comes to social media marketing, organizations and individuals need to know their game as conventional marketing techniques may not work on..

Read More

The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to..

Read More

To be successful at selling, brands need to make emotional connections.  The technique used to accomplish this is learning the specific words and phrases that your buyers use.  These keywords provide a powerful way to make an emotional connection with your buyer. You know the term, “the customer is always right.”  Well, these keywords prove..

Read More

Are you on LinkedIn?  If you answered no, you made the first big mistake.  LinkedIn is an absolute must when it comes to your business’ social media marketing strategy.  LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry.  You..

Read More

While the practice of marketing your content becomes mainstream, you’ll see a lot of marketers use it in a way that won’t work – forgetting that educating the audience is the primary goal. Make your content marketing better If you look at each platform as the traditional classroom and that you’re the teacher, you can..

Read More

Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are..

Read More

If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it.  Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..

Read More

Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods.  In addition, Google’s algorithm continues to be updated.  So it’s important to improve your content marketing strategy continuously.  Stay focused on producing high-quality content that works to engage your audience.  This way you will remain relevant in your..

Read More

In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.”  I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business.  If you’re not on it yet, now’s the time..

Read More

Consumers are now using social media and emails to voice their concerns.  In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online.  Using an online forum to deal with customer service is a fast and easy way for otherwise shy..

Read More

Social Media Examiner recently released its annual Social Media Marketing Report.  The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns.  In this study 3,025 marketers were surveyed.  The most significant points determined by this report will be highlighted in this article. There’s been a decrease..

Read More

Does your website look like a brochure and nothing more?  Websites should have coherent site structure or some form of rational organization.  Otherwise, site visitors will be lost.  Are you thinking about interoperability, interactivity, and social share buttons?  PC users have a hard enough time with certain websites, imagine how that affects mobile users.  Your..

Read More

You need to know which platform will work best for your business in order to have a successful social media marketing campaign.   So what social media platform is right for your business?  According to the 2012 social media marketing industry report, businesses need to get the answer to this question right.  In this report, 85%..

Read More

Social media marketing presents a challenge to all businesses.  It seems that as soon as you learn how to do one thing it’s evolving into something different.  So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign.  Following are seven social media..

Read More

Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty.  However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..

Read More

Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms?  Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market.  There are three ways to build your target market on Facebook that will cost you..

Read More

Have you asked yourself this question; how do I measure social media marketing?  Are you concerned with how you learn the metrics to measure your social media campaign?  Don’t worry because there are tools available to help you measure the success or failure of a campaign.  Social marketers typically launch marketing campaigns and tend to..

Read More

#Socialmedia has transformed the way people communicate and live their daily lives.  Who would have thought that with the internet becoming available to the public in 1995, it would have evolved to everyone including businesses living their daily lives through social networks?  Today social media has such an influence on everything and its platforms contribute..

Read More

In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent.  That’s an overwhelming increase.  With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..

Read More

Social media has proven to be an effective marketing tool for businesses.  Having a presence on all the major social media platforms has become essential for any business’ marketing strategy.  So how do you manage all these accounts without going crazy?  The tools that social media masters use to manage their multiple accounts are:  Hootsuite,..

Read More

Noreen Hertz a British economist and author used social media conversations to predict who the winner of X-Factor would be.  Hertz believes you can predict real-world outcomes using social media sites.  She believes that using chatter from social media platforms will become a predominant tool for business forecasting.  Hertz told CNN at Names not Numbers..

Read More

Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence.  Today, marketing is not marketing without social media and networking.  Brands attain more recognition and advocacy through social media platforms.  Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…

Read More