Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to..

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The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the..

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Posting on Facebook, tweeting, sharing pictures on Instagram, or creating a LinkedIn profile; all of it seems very easy, but when it comes to doing it for your business, it becomes challenging. When it comes to social media marketing, organizations and individuals need to know their game as conventional marketing techniques may not work on..

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The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to..

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While the practice of marketing your content becomes mainstream, you’ll see a lot of marketers use it in a way that won’t work – forgetting that educating the audience is the primary goal. Make your content marketing better If you look at each platform as the traditional classroom and that you’re the teacher, you can..

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Karen Leland, author of Ultimate Guide to Pinterest for Business, gives advice to help you drive website traffic, build your brand, and increase business on the Pinterest platform.  To optimize your appearance in search and attract more traffic, give each pin a perfect description and include relevant keywords.  You can be deliberate with what you..

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If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it.  Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..

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Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods.  In addition, Google’s algorithm continues to be updated.  So it’s important to improve your content marketing strategy continuously.  Stay focused on producing high-quality content that works to engage your audience.  This way you will remain relevant in your..

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On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines.  However, the 20 percent rule for Cover Images remains in two sections of Facebook Help.  It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..

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In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.”  I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business.  If you’re not on it yet, now’s the time..

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Do you remember when teens left MySpace to join Facebook?  Shortly after, adults also joined Facebook.  Even though adults didn’t really join MySpace, they joined Facebook by the hundreds of millions.  This resulted in the Facebook platform not being as popular for teens.  So what social media platforms are teens joining now, and what can..

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Facebook’s popular photo-sharing app ,Instagram will now have video.  Facebook is trying to stay competitive, since Twitter’s video-sharing app, Vine is growing.  On Thursday, Kevin Systrom, Instagram’s co-founder said users will now be able to record and share 15-second clips.  All they have to do is tap the video icon in the app.  Users will..

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Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates.  Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent..

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Consumers are now using social media and emails to voice their concerns.  In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online.  Using an online forum to deal with customer service is a fast and easy way for otherwise shy..

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Social Media Examiner recently released its annual Social Media Marketing Report.  The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns.  In this study 3,025 marketers were surveyed.  The most significant points determined by this report will be highlighted in this article. There’s been a decrease..

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Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..

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Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions.  Following are a few ways to turn your cover photo into a CTA that converts: Promoting a Facebook Page Tab Based on Facebook studies, users on Facebook want to stay on..

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Developers and tech-geeks nationwide attended the annual Google I/O Developer conference in San Francisco for three days this week.  This is where Google rolled out the new updates for its Google+ platform.  The company added 41 new features.  Even though Google+ has 190 million monthly active users, it’s still not as popular as Facebook, Twitter,..

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Social media marketing presents a challenge to all businesses.  It seems that as soon as you learn how to do one thing it’s evolving into something different.  So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign.  Following are seven social media..

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Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty.  However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..

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Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms?  Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market.  There are three ways to build your target market on Facebook that will cost you..

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Are you following a brand in social media?  Are you enjoying it?  If you find you’re enjoying brands that you’re following, their strategy may be one of the following:  connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you.   As a business or..

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The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR).   This isn’t the first time the PR industry has had to evolve its way of doing business.  Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..

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Social Media marketing strategy is crucial to a company’s brand recognition.  Businesses need to understand social media marketing and which social media platforms to utilize.  Based on recent studies, a business’ brand needs social media marketing. The study conducted in 2012 by Chartered Institute of Marketing (CIM), Ipsos ASI, and Bloomberg determined there is a..

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Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..

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