Video Marketing |

How to Create More Engaging Videos on You Tube for Higher Ranking

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A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks. According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content and it’s in alignment with YouTube’s goal to become the “most important media in people’s lives.” Video marketers and aspiring YouTube stars are now...

Video Marketing Strategy for YouTube

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You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image. Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous blog, Using Video for Business Communication, you still need to stay within the scope of business etiquette. An introduction video that talks about your company,...

Using Video for Business Communication

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Are you ready for your close-up? I suggest you hire a professional video production company when you commit to using video to enhance your website and optimize your search engine results. But if you can’t, here are some tips to help you. Video is an extremely effective business tool that can be used for the solo entrepreneur on a tight budget as well as for large companies. Because the technology has become extremely affordable, however, there’s a gamut of lousy video out there. What might be OK for a...