Posts Tagged "how to use social media effectively"

Noreena Hertz Predicts the Winner of X-Factor with Social Media

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Noreena Hertz Predicts the Winner of X-Factor with Social Media

Noreen Hertz a British economist and author used social media conversations to predict who the winner of X-Factor would be.  Hertz believes you can predict real-world outcomes using social media sites.  She believes that using chatter from social media platforms will become a predominant tool for business forecasting.  Hertz told CNN at Names not Numbers (an idea-sharing and network conference in the UK), “Over the past few years I have been really quite obsessed with how technology is changing the way that...

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Three Social Marketing Strategies – Passion, Personality, & Transparency

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Three Social Marketing Strategies – Passion, Personality, & Transparency

Are you following a brand in social media?  Are you enjoying it?  If you find you’re enjoying brands that you’re following, their strategy may be one of the following:  connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you.   As a business or social media marketer, it’s important to understand which of these strategies you’re following.  It’s equally important to try one or all of these...

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What is your Digital Personality?

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What is your Digital Personality?

When it comes to your online habits, are you a Content King or a Social Butterfly? The difference matters to businesses who want to capture your attention on digital devices. A new IBM study of the media and entertainment market reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. The “Beyond Digital”...

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News feed-worthy Facebook Content

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News feed-worthy Facebook Content

According to Chelsea Hejny who is a social media writer at ShortStack, creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to be seen and shared. She provides six tips to improve your Facebook Page’s News Feed presence. Content is not always king. The logical thing to assume is that the more content you produce and share on your Page, the better opportunity there is for your posts to be seen in the News Feed. But...

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What’s Not to Like? Being Popular Can Bring You Business!

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What’s Not to Like? Being Popular Can Bring You Business!

Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their approval of others’ photos, articles, ideas, discoveries, videos, products and services with just one simple click. In fact, it is estimated that Facebook’s “Like” button now gets...

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