Technology Predictions That Will Affect Your Organization

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Technology Predictions That Will Affect Your Organization

According to Gartner predictions there are trends and disruptive events that will reshape the nature of business for the next four years. They focus on changes in the role that technology plays in business performance, our personal and professional lives, and in the global economy. Gartner evaluated more than 100 predictions based on audience appeal, impact and relevance. The 2011 predictions showcase a link between technology decisions and economic and societal outcomes. Here are four top predictions that will...

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How to get found online using blogs!

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How to get found online using blogs!

Part 3 of our 5 part series – How to get found online! So what is a blog actually? We all know or should know that a blog, or weblog, is a website that allows for regularly posted content or articles. But we also need to know that Blogging is Inbound Marketing Blogging helps with SEO Blogging helps with social news and networking sites Blogging is permission centric The conversation has already started… it’s time that you’re aware of it and develop a strategy for engaging in it and using it for...

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Search engines – ugh!

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Search engines – ugh!

This is the second part of our 5 part series – How to get found online! How do you research and purchase products and services? Probably like most consumers do – through search engines like Google, Bing, Yahoo etc. The question is this: Is your website getting found by consumers looking for you? Paid or Organic? There are two kinds of search results: paid results and organic (or natural) results. Paid results are those listings that you see in the sidebar that require a fee for the search engines to list their...

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How to get found online!

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How to get found online!

Consumers are searching for your products and services online – but – is your website getting found? What has profoundly transformed the way people learn about and shop for products? The Internet! I know what you’re going to say…well, duh Sandra! However, it was only a mere ten years ago, that companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Ten years later, these same consumers start their shopping experience by looking on the...

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17 Must Do’s for LinkedIn

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17 Must Do’s for LinkedIn

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 17 steps to grow your business on Linkedin. 1. Complete your profile. I know this sounds kind of obvious but when I search for someone’s Linkedin profile who I have just connected with or who has just become a client of mine, I...

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