Social Activation – The New ROI Measurement Factors
Now that you’ve created followers on your social media platforms, you may start facing serious questions from upper management – how do these numbers improve the bottom line? What was the ROI on this marketing platform? Understanding social media market trends and reports will help you answer these types of questions. Measurements are shifting from looking beyond the “likes” previously relied upon to measuring social activation. Analysis firms Gartner, predicts 50 percent of all web sales will...
Read MoreFriend Requests from Criminals
Be cautious when accepting friend requests on social media networks. If you take a good look at your friends list, you’ll find that you don’t personally know everyone on that list. Accepting friend requests from criminals is fairly easy to do. In addition, it only takes one friend’s carelessness with who is added as a friend to get to your online identity. The simplest of details, your birthday, phone number, geographical location, and emails, can help a hacker unlock the “account recovery”...
Read MoreConsumer Social Media Trends
Seven findings from Nielson and McKinsey’s Social Media Report (where consumers were surveyed to learn how they use social networks) are: more time is invested on mobile devices, Pinterest use continues to increase, social networking produces positive sentiments, Twitter impels social television, social care is the new customer care, social ads get mixed feelings, and social listening is a consumer activity. Even though computers are still the most used device, the study revealed an increase of 63 percent...
Read MoreVideo Marketing Strategy for YouTube
You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image. Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous blog, Using Video for Business Communication, you still need to stay within the scope of business etiquette. An introduction video that talks about your company,...
Read MoreTraining Gap in Social Media
Social Media marketing strategy is crucial to a company’s brand recognition. Businesses need to understand social media marketing and which social media platforms to utilize. Based on recent studies, a business’ brand needs social media marketing. The study conducted in 2012 by Chartered Institute of Marketing (CIM), Ipsos ASI, and Bloomberg determined there is a skills gap in business use of social media. Only 6 percent of companies using social media say their skills and competencies are excellent...
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