Do You Know Twitter Lingo?

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Do You Know Twitter Lingo?

Twitter users use acronyms or abbreviations in their tweets.  For those of us who are not avid Twitter users, may not know what they mean.  Some of the abbreviations and acronyms may be common on all social media sites, but others are unique to Twitter. Here’s a list of terms you may see in tweets to help you understand twitter lingo: @ The “at” sign is used when mentioning another Twitter account.  It becomes a link to the other user’s profile. # The hashtag is used to highlight keywords, topics,...

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Search & Social Media

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Search & Social Media

In a recent study by Custora, which measured the purchasing habits of 72 million online shoppers, it was discovered that customers who find an online retailer via organic search spent more money and shopped more frequently than customers who originate from other channels, such as Twitter or Facebook.   In fact, in 2013, less than one percent of customer acquisitions came from Facebook and Twitter. However, this doesn’t mean you should give up on your social media marketing efforts.  The customers measured by...

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How to Create Posts That Will Go Viral on Facebook

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How to Create Posts That Will Go Viral on Facebook

Having your content or post go viral on social media means that it’s exploding in popularity and getting passed around by people on various sites.  Typical viral posts include a great meme, a funny video clip, or a facepalm-worthy story. Here are some tips for creating a viral post: Make sure your timing is right Facebook’s social climate has thousands of posts a minute.  This is why it’s essential for you to get your timing right if you want your post to go viral.  Even if you have an awesome post, if it...

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One Obvious Marketing Money-Maker You’re Missing

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One Obvious Marketing Money-Maker You’re Missing

Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are three ways you can work your customers into marketing efforts that will help grow your business: Reward your customers Show your customers that you...

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Attract Customers With Pinterest Descriptions

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Attract Customers With Pinterest Descriptions

Karen Leland, author of Ultimate Guide to Pinterest for Business, gives advice to help you drive website traffic, build your brand, and increase business on the Pinterest platform.  To optimize your appearance in search and attract more traffic, give each pin a perfect description and include relevant keywords.  You can be deliberate with what you write, because there is a 500 character limit for descriptions.  Following are guidelines to make your descriptions count: Provide context If you pin images without...

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