Social Media Advice |

SEO Strategy – Gone Are The Days of Link Building

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Many of you may be asking….what’s going on in social media marketing? Why is it changing faster than I can keep up? Reality is that we now have to “be fast on our feet and quick with our brains.” This is why link building is now obsolete. As a result of the latest Google updates, link building is useless in the long run. In the past, increasing links to direct people to your website took advantage of search engine algorithm shortcomings However, user experience wasn’t a consideration. ...

Is Consumer Backlash Inevitable?

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Customers have always been fickle, but never before has it been so easy for them to channel discontent into social-media campaigns with potentially disastrous consequences for companies. In The Conference Board Review cover story, “Anger Management,” writer John Buchanan explores how technology has helped spur “a massive power shift,” emboldening consumers to express their outrage. Still, counsels Buchanan, there’s plenty that organizations can do to keep their customers from turning...

Why are we talking about social media?

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Why are we talking about social media? Apart from the fact that today’s youth are being referred to as the ‘Facebook generation’ and that 65% of adult Internet users claim to use social media platforms? Social media has altered our interactions within our community and our perceptions of our relationships. It is in our homes, our phones, our language, and our impressions of each other. Social media is the next revolution. It connects individuals, organizations and communities at a rate and on a scale...