Posts Tagged "social media consulting"

Marketing Strategy for Social Media Blogs

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Marketing Strategy for Social Media Blogs

In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs.  Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan.   A marketing strategy for social media will help you be organized, create consistently useful content, and keep your readers and followers interested.    If your audience is not interested in your content, then it’s not...

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Your Marketing Message – Has it Changed?

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Your Marketing Message – Has it Changed?

People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season. “As people’s values change, so do their shopping habits. To market effectively, businesses should be aware of how their prospective customers have changed,” says Marsha Friedman, CEO of EMSI Public Relations in Wesley Chapel, Fla. Consumers are fussier, and while recessionary budget concerns are one reason for that, thrift is not the only value affecting consumer choices,...

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Are We Smarter Than Our Phones?

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Are We Smarter Than Our Phones?

The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50 percent of all U.S. mobile subscribers now owned a smartphone, according to Nielsen. A new report published by HIS indicates that global smartphone adoption will reach 54 percent by the end of 2013; two years faster than previous projections. Knowing this and operating under the premise that smartphone penetration will only continue to grow exponentially due to low-cost handsets and increased demand, it begs the...

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Social Media’s Impact on How Brands Connect to the Fragmented Consumer

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Social Media’s Impact on How Brands Connect to the Fragmented Consumer

(eM+C)—New communications channels have changed how brands and their customers interact, making it a necessity for businesses to adapt and create stronger digital relationships that extend and strengthen their customer connections. Where and how consumers spend their time online has changed. They’re choosing aggregators and social media over individual company sites and are increasingly accessing content and information via the mobile web using smartphones and tablets. In fact, to put the explosion of...

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What is your Digital Personality?

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What is your Digital Personality?

When it comes to your online habits, are you a Content King or a Social Butterfly? The difference matters to businesses who want to capture your attention on digital devices. A new IBM study of the media and entertainment market reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. The “Beyond Digital”...

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