Social Marketing – Who’s Doing it Right?
You need to plan and organize for your social marketing. Once you’ve established your brand and executed your social marketing well, you win the loyalty of social users. Following is a list of brands and the area of social marketing that’s worked for them: Listening You’ve heard it over and over again – listen to your audience. These brands have proved that listening to your audience is important. Wendy’s promotes exclusive specials through their social media. If a customer comments with a...
Read MoreVideo Marketing Strategy for YouTube
You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image. Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous blog, Using Video for Business Communication, you still need to stay within the scope of business etiquette. An introduction video that talks about your company,...
Read MoreMore Ways Companies Can Benefit from Social Media
Social media is visible in all advertising. Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter. For example, Mercedes uses the hash tag, #youdrive, in their TV commercials. In addition, Twitter conducted a study in the UK that determined that Twitter is the “second screen” to TV. This study revealed that in the UK during peak TV viewing time, 40% of all Twitter traffic was about TV. Since TV...
Read MoreMarketing Strategy for Social Media Blogs
In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs. Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan. A marketing strategy for social media will help you be organized, create consistently useful content, and keep your readers and followers interested. If your audience is not interested in your content, then it’s not...
Read MoreBe Careful When You’re Starving and Stranded
Smartphones are terrific. They keep you connected to friends, can help you find directions when you’re lost, take and post artful photos, and find local restaurant reviews when you’re starving and stranded. But for all the good that comes with your phone, there is also a whole lot of bad—specifically when it comes to identity theft. A recent study found smartphone users are at a 33 percent increased risk for identity theft. However, there are things you can do to stay one step ahead and protect your...
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