Posts Tagged "social media management"

Quick Social Media Makeover in Just 4 Days

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Quick Social Media Makeover in Just 4 Days

Do you remember the last time you changed something on your social media profile? Ages ago, right? Here is how you can improve your social media presence in just four days. Day 1: Analyze your current presence Review all of your social media accounts; make sure you appear professional and everything is up-to-date. List all your social media accounts in one place, along with usernames and passwords. Be sure that you have set a new password, which is strong enough to prevent hackers. Have a different password for...

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Social Marketing – Who’s Doing it Right?

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Social Marketing – Who’s Doing it Right?

You need to plan and organize for your social marketing.  Once you’ve established your brand and executed your social marketing well, you win the loyalty of social users.  Following is a list of brands and the area of social marketing that’s worked for them: Listening You’ve heard it over and over again – listen to your audience.  These brands have proved that listening to your audience is important.  Wendy’s promotes exclusive specials through their social media.  If a customer comments with a...

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Video Marketing Strategy for YouTube

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Video Marketing Strategy for YouTube

You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image.  Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous blog, Using Video for Business Communication, you still need to stay within the scope of business etiquette. An introduction video that talks about your company,...

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More Ways Companies Can Benefit from Social Media

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More Ways Companies Can Benefit from Social Media

Social media is visible in all advertising.  Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter.  For example, Mercedes uses the hash tag, #youdrive, in their TV commercials. In addition, Twitter conducted a study in the UK that determined that Twitter is the “second screen” to TV.  This study revealed that in the UK during peak TV viewing time, 40% of all Twitter traffic was about TV.  Since TV...

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Marketing Strategy for Social Media Blogs

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Marketing Strategy for Social Media Blogs

In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs.  Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan.   A marketing strategy for social media will help you be organized, create consistently useful content, and keep your readers and followers interested.    If your audience is not interested in your content, then it’s not...

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