The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to..

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In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.”  I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business.  If you’re not on it yet, now’s the time..

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Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..

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In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent.  That’s an overwhelming increase.  With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..

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The power of a hashtag is expected to take off and all businesses should be prepared for this.  Facebook recently announced that it would begin supporting hashtags.  Twitter, Google+, Pinterest, Instagram, and other social networks have already been supporting them.  Depending on the user some words following a hashtag are written with no spaces and..

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Are you following a brand in social media?  Are you enjoying it?  If you find you’re enjoying brands that you’re following, their strategy may be one of the following:  connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you.   As a business or..

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The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR).   This isn’t the first time the PR industry has had to evolve its way of doing business.  Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..

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Marketing requires excellent content.  Creating original content, having time to create it, and finding high-quality content are the top three challenges of content marketing, according to Curata’s B2B Marketing Trends Survey 2012 Report.   Content marketing is a major challenge for companies which is why 28 to 33 percent of marketing budgets is dedicated to this.

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You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image.  Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous..

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Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..

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Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of reasons – for instance, in the world of real estate; agents are at their desks..

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