Understanding how to market your business on social media can be daunting, to say the least! So many social sites – which one to choose. How to measure ROI. What about SEO? To help you out, here is a great infographic outlining 36 rules of social media:
Want an increased number of followers and a dramatic change in engagement of your online audience? Yes, you can use content and social media marketing to help you out. However, success is achievable only if you proceed about it in the right manner. Needless to say, you need to grasp the fundamentals so that you..
The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to..
In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.” I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business. If you’re not on it yet, now’s the time..
Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..
In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent. That’s an overwhelming increase. With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..
The power of a hashtag is expected to take off and all businesses should be prepared for this. Facebook recently announced that it would begin supporting hashtags. Twitter, Google+, Pinterest, Instagram, and other social networks have already been supporting them. Depending on the user some words following a hashtag are written with no spaces and..
Pinterest’s Web Analytics is a new set of tools that will help brands analyze the effectiveness of their content and social engagement. Cat Lee, Pinterest product manager said, “The goal is really to help websites understand what content is resonating with people on Pinterest.” Businesses and marketers have been trying to figure out how to..
Businesses today need to focus on a more specific media marketing strategy. The internet and social networking platforms have opened the doors for brand recognition and marketing strategies. Following is a sample social media plan that any company can use to put together its marketing strategy:
You need to plan and organize for your social marketing. Once you’ve established your brand and executed your social marketing well, you win the loyalty of social users. Following is a list of brands and the area of social marketing that’s worked for them:
Are you following a brand in social media? Are you enjoying it? If you find you’re enjoying brands that you’re following, their strategy may be one of the following: connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you. As a business or..
The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR). This isn’t the first time the PR industry has had to evolve its way of doing business. Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..
Marketing requires excellent content. Creating original content, having time to create it, and finding high-quality content are the top three challenges of content marketing, according to Curata’s B2B Marketing Trends Survey 2012 Report. Content marketing is a major challenge for companies which is why 28 to 33 percent of marketing budgets is dedicated to this.
You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image. Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous..
Social media is visible in all advertising. Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter. For example, Mercedes uses the hash tag, #youdrive, in their TV commercials.
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..
Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of reasons – for instance, in the world of real estate; agents are at their desks..
It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. It could be a disgruntled employee, an angry customer or even a competitor, says V. Michael Santoro, coauthor with John S. Rizzo of Niche Dominance: Creating Order out of Your Digital Marketing Chaos…