Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to..

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Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising.  Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox.  As a result, television advertising is dying out. It’s important to note the types of programs that..

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Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are..

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Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods.  In addition, Google’s algorithm continues to be updated.  So it’s important to improve your content marketing strategy continuously.  Stay focused on producing high-quality content that works to engage your audience.  This way you will remain relevant in your..

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Social media marketing presents a challenge to all businesses.  It seems that as soon as you learn how to do one thing it’s evolving into something different.  So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign.  Following are seven social media..

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Have you asked yourself this question; how do I measure social media marketing?  Are you concerned with how you learn the metrics to measure your social media campaign?  Don’t worry because there are tools available to help you measure the success or failure of a campaign.  Social marketers typically launch marketing campaigns and tend to..

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Smartphones are terrific. They keep you connected to friends, can help you find directions when you’re lost, take and post artful photos, and find local restaurant reviews when you’re starving and stranded. But for all the good that comes with your phone, there is also a whole lot of bad—specifically when it comes to identity..

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Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..

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Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11 percent). Five percent (5%) of respondents cited Facebook, Twitter..

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I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media.  Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to..

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