Social Media Marketing |

Most Effective Social Media Tactics

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Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media tips for creating the most effective tactics: Photos or images Pictures pull four times more than any other media type. Posting pictures helps to humanize the brand and humanizing is one...

How to Measure Social Media Marketing Effects on Your Business

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Have you asked yourself this question; how do I measure social media marketing? Are you concerned with how you learn the metrics to measure your social media campaign? Don’t worry because there are tools available to help you measure the success or failure of a campaign. Social marketers typically launch marketing campaigns and tend to overlook or unintentionally ignore the metrics during the planning stage. More often than not, the reason they ignore these all important metrics is because they’re not...

Social Ad Revenues to Reach $11 Billion by 2017

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BIA/Kelsey a consulting firm in the local media industry, is projecting that US social media advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. This would be an 18.6 percent in the compound annual growth rate (CAGR). The company believes that social media networking companies will continue to improve targeting and campaign metrics for companies and this will lead to the steady increase of social advertising. Ad revenues for locally targeted social ads will increase from $1.1 billion...

Social Media Crisis Management

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Organizations continue to experiment and learn about new approaches to engaging customers. However, a company can suffer on social media when unflattering posts are shared within platforms. The reality is that even if the company was justified in the post or if a story is false, the only thing that matters to consumers is how the company responds. The methods that businesses use to communicate with their customers have been changed forever with social media channels. Gone are the days where companies could...

More Ways Companies Can Benefit from Social Media

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Social media is visible in all advertising. Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter. For example, Mercedes uses the hash tag, #youdrive, in their TV commercials. In addition, Twitter conducted a study in the UK that determined that Twitter is the “second screen” to TV. This study revealed that in the UK during peak TV viewing time, 40% of all Twitter traffic was about TV. Since TV...