Do you remember the last time you changed something on your social media profile? Ages ago, right? Here is how you can improve your social media presence in just four days. Day 1: Analyze your current presence Review all of your social media accounts; make sure you appear professional and everything is up-to-date. List all..
Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to..
According to an infographic designed by J6Design, 2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth. Online culture is THE CULTURE. You can hate social media BUT you can’t ignore it. Here’s 7 reasons and some thought provoking questions to get you..
Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising. Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox. As a result, television advertising is dying out. It’s important to note the types of programs that..
In a recent study by Custora, which measured the purchasing habits of 72 million online shoppers, it was discovered that customers who find an online retailer via organic search spent more money and shopped more frequently than customers who originate from other channels, such as Twitter or Facebook. In fact, in 2013, less than one..
Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods. In addition, Google’s algorithm continues to be updated. So it’s important to improve your content marketing strategy continuously. Stay focused on producing high-quality content that works to engage your audience. This way you will remain relevant in your..
A new study published by The Economist Intelligence Unit (EUI) and sponsored by Lyris, found some noteworthy information about purchasing decisions and preferred marketing channels. Here’s what consumers had to say:
Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media..
Have you asked yourself this question; how do I measure social media marketing? Are you concerned with how you learn the metrics to measure your social media campaign? Don’t worry because there are tools available to help you measure the success or failure of a campaign. Social marketers typically launch marketing campaigns and tend to..
BIA/Kelsey a consulting firm in the local media industry, is projecting that US social media advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. This would be an 18.6 percent in the compound annual growth rate (CAGR). The company believes that social media networking companies will continue to improve targeting and..
Organizations continue to experiment and learn about new approaches to engaging customers. However, a company can suffer on social media when unflattering posts are shared within platforms. The reality is that even if the company was justified in the post or if a story is false, the only thing that matters to consumers is how..
Social media is visible in all advertising. Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter. For example, Mercedes uses the hash tag, #youdrive, in their TV commercials.
In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs. Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan. A marketing strategy for social media will..
Smartphones are terrific. They keep you connected to friends, can help you find directions when you’re lost, take and post artful photos, and find local restaurant reviews when you’re starving and stranded. But for all the good that comes with your phone, there is also a whole lot of bad—specifically when it comes to identity..
Today, if you tell someone you’ll be in touch, he or she may not only ask when, but how. Modern technology has dramatically changed the way we communicate, providing multiple ways to stay connected at any time. For small and medium-sized businesses, this means big opportunities to stay competitive, provided that they understand technology trends..
It is imperative for your business to have a website that finds itself at the top of major search sites like Google and Bing. Why? Social media marketing is hot but online search is king. If you’re not showing up at the top, or at least on the first page, you’re missing the opportunity to..
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..
Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up.
Nearly everyone thinks that saving money is a good idea. But hunting down deals and finding the best stuff to buy can sometimes feel like a hassle. However, now that mobile technology is here to stay, these days, shoppers can easily find what they are looking for at a great price. The November 2012 issue..
The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50 percent of all U.S. mobile subscribers now owned a smartphone, according to Nielsen. A new report published by HIS indicates that global smartphone adoption will reach 54 percent by the end of 2013; two years faster than previous..
Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11 percent). Five percent (5%) of respondents cited Facebook, Twitter..
(eM+C)—New communications channels have changed how brands and their customers interact, making it a necessity for businesses to adapt and create stronger digital relationships that extend and strengthen their customer connections. Where and how consumers spend their time online has changed.
When it comes to your online habits, are you a Content King or a Social Butterfly? The difference matters to businesses who want to capture your attention on digital devices. A new IBM study of the media and entertainment market reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital..
Customers have always been fickle, but never before has it been so easy for them to channel discontent into social-media campaigns with potentially disastrous consequences for companies. In The Conference Board Review cover story, “Anger Management,” writer John Buchanan explores how technology has helped spur “a massive power shift,” emboldening consumers to express their outrage…
Could 2012 be the year of 5G? According to an article by FT Tech Hub, even though TV’s Ultrabooks and Smartphones grabbed headlines at the Consumer Electronics Show, there was a quieter wireless revolution taking place that have the potential to provide important connectivity benefits for all our devices in 2012.
According to Chelsea Hejny who is a social media writer at ShortStack, creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to be seen and shared. She provides six tips to improve your Facebook Page’s News Feed presence.
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their..
I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media. Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to..
Here is a list of 5 must-haves that every small business website needs to include. Whether you’re building a website yourself, or have a web designer to do it for you, work through this check list and you won’t go wrong.
According to Gartner predictions there are trends and disruptive events that will reshape the nature of business for the next four years. They focus on changes in the role that technology plays in business performance, our personal and professional lives, and in the global economy. Gartner evaluated more than 100 predictions based on audience appeal,..
This is the second part of our 5 part series – How to get found online! How do you research and purchase products and services? Probably like most consumers do – through search engines like Google, Bing, Yahoo etc. The question is this: Is your website getting found by consumers looking for you?