instagram tips

By now, your business likely has some form of social media presence, whether on Facebook, Twitter, Pinterest, or possibly all of the above. But what about Instagram? This mobile photo- and video-sharing network is becoming an increasingly powerful way for businesses to market their products and services, reports The Associated Press. What should business owners considering..

Read More

Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to..

Read More

The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the..

Read More

Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition…

Read More

Posting on Facebook, tweeting, sharing pictures on Instagram, or creating a LinkedIn profile; all of it seems very easy, but when it comes to doing it for your business, it becomes challenging. When it comes to social media marketing, organizations and individuals need to know their game as conventional marketing techniques may not work on..

Read More

Are you on LinkedIn?  If you answered no, you made the first big mistake.  LinkedIn is an absolute must when it comes to your business’ social media marketing strategy.  LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry.  You..

Read More

On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines.  However, the 20 percent rule for Cover Images remains in two sections of Facebook Help.  It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..

Read More

In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.”  I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business.  If you’re not on it yet, now’s the time..

Read More

Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates.  Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent..

Read More

Consumers are now using social media and emails to voice their concerns.  In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online.  Using an online forum to deal with customer service is a fast and easy way for otherwise shy..

Read More

Social Media Examiner recently released its annual Social Media Marketing Report.  The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns.  In this study 3,025 marketers were surveyed.  The most significant points determined by this report will be highlighted in this article. There’s been a decrease..

Read More

Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..

Read More

Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions.  Following are a few ways to turn your cover photo into a CTA that converts: Promoting a Facebook Page Tab Based on Facebook studies, users on Facebook want to stay on..

Read More

You need to know which platform will work best for your business in order to have a successful social media marketing campaign.   So what social media platform is right for your business?  According to the 2012 social media marketing industry report, businesses need to get the answer to this question right.  In this report, 85%..

Read More

Social media marketing presents a challenge to all businesses.  It seems that as soon as you learn how to do one thing it’s evolving into something different.  So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign.  Following are seven social media..

Read More

Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty.  However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..

Read More

Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms?  Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market.  There are three ways to build your target market on Facebook that will cost you..

Read More