The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the..

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Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition…

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Posting on Facebook, tweeting, sharing pictures on Instagram, or creating a LinkedIn profile; all of it seems very easy, but when it comes to doing it for your business, it becomes challenging. When it comes to social media marketing, organizations and individuals need to know their game as conventional marketing techniques may not work on..

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The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to..

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October is Cyber Security Awareness Month, and the Independent Community Bankers of America® (ICBA) wants consumers to know valuable tips and advice on how to be safe online. ICBA and the nation’s community banks encourage members of the public to stay informed and become educated on how to prevent their financial information from being stolen..

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To be successful at selling, brands need to make emotional connections.  The technique used to accomplish this is learning the specific words and phrases that your buyers use.  These keywords provide a powerful way to make an emotional connection with your buyer. You know the term, “the customer is always right.”  Well, these keywords prove..

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Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising.  Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox.  As a result, television advertising is dying out. It’s important to note the types of programs that..

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Are you on LinkedIn?  If you answered no, you made the first big mistake.  LinkedIn is an absolute must when it comes to your business’ social media marketing strategy.  LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry.  You..

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While the practice of marketing your content becomes mainstream, you’ll see a lot of marketers use it in a way that won’t work – forgetting that educating the audience is the primary goal. Make your content marketing better If you look at each platform as the traditional classroom and that you’re the teacher, you can..

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Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are..

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Karen Leland, author of Ultimate Guide to Pinterest for Business, gives advice to help you drive website traffic, build your brand, and increase business on the Pinterest platform.  To optimize your appearance in search and attract more traffic, give each pin a perfect description and include relevant keywords.  You can be deliberate with what you..

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If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it.  Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..

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Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods.  In addition, Google’s algorithm continues to be updated.  So it’s important to improve your content marketing strategy continuously.  Stay focused on producing high-quality content that works to engage your audience.  This way you will remain relevant in your..

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On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines.  However, the 20 percent rule for Cover Images remains in two sections of Facebook Help.  It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..

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In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.”  I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business.  If you’re not on it yet, now’s the time..

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Do you remember when teens left MySpace to join Facebook?  Shortly after, adults also joined Facebook.  Even though adults didn’t really join MySpace, they joined Facebook by the hundreds of millions.  This resulted in the Facebook platform not being as popular for teens.  So what social media platforms are teens joining now, and what can..

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Facebook’s popular photo-sharing app ,Instagram will now have video.  Facebook is trying to stay competitive, since Twitter’s video-sharing app, Vine is growing.  On Thursday, Kevin Systrom, Instagram’s co-founder said users will now be able to record and share 15-second clips.  All they have to do is tap the video icon in the app.  Users will..

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Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates.  Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent..

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Consumers are now using social media and emails to voice their concerns.  In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online.  Using an online forum to deal with customer service is a fast and easy way for otherwise shy..

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Social Media Examiner recently released its annual Social Media Marketing Report.  The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns.  In this study 3,025 marketers were surveyed.  The most significant points determined by this report will be highlighted in this article. There’s been a decrease..

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There are user generated groups filled with jokes about rape and domestic violence along with gruesome images of assaulted women on Facebook.  This week, Facebook announced that it’s stepping up efforts to eliminate such gender-based hate speech from its site after protesters sent around 60,000 tweets to advertisers making note of these posts.  Facebook apologized..

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Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..

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Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions.  Following are a few ways to turn your cover photo into a CTA that converts: Promoting a Facebook Page Tab Based on Facebook studies, users on Facebook want to stay on..

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Does your website look like a brochure and nothing more?  Websites should have coherent site structure or some form of rational organization.  Otherwise, site visitors will be lost.  Are you thinking about interoperability, interactivity, and social share buttons?  PC users have a hard enough time with certain websites, imagine how that affects mobile users.  Your..

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Developers and tech-geeks nationwide attended the annual Google I/O Developer conference in San Francisco for three days this week.  This is where Google rolled out the new updates for its Google+ platform.  The company added 41 new features.  Even though Google+ has 190 million monthly active users, it’s still not as popular as Facebook, Twitter,..

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You need to know which platform will work best for your business in order to have a successful social media marketing campaign.   So what social media platform is right for your business?  According to the 2012 social media marketing industry report, businesses need to get the answer to this question right.  In this report, 85%..

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Social media marketing presents a challenge to all businesses.  It seems that as soon as you learn how to do one thing it’s evolving into something different.  So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign.  Following are seven social media..

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Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty.  However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..

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Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms?  Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market.  There are three ways to build your target market on Facebook that will cost you..

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Have you asked yourself this question; how do I measure social media marketing?  Are you concerned with how you learn the metrics to measure your social media campaign?  Don’t worry because there are tools available to help you measure the success or failure of a campaign.  Social marketers typically launch marketing campaigns and tend to..

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#Socialmedia has transformed the way people communicate and live their daily lives.  Who would have thought that with the internet becoming available to the public in 1995, it would have evolved to everyone including businesses living their daily lives through social networks?  Today social media has such an influence on everything and its platforms contribute..

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In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent.  That’s an overwhelming increase.  With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..

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Social media has proven to be an effective marketing tool for businesses.  Having a presence on all the major social media platforms has become essential for any business’ marketing strategy.  So how do you manage all these accounts without going crazy?  The tools that social media masters use to manage their multiple accounts are:  Hootsuite,..

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A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks.  According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content..

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The power of a hashtag is expected to take off and all businesses should be prepared for this.  Facebook recently announced that it would begin supporting hashtags.  Twitter, Google+, Pinterest, Instagram, and other social networks have already been supporting them.  Depending on the user some words following a hashtag are written with no spaces and..

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Thousands of businesses use Twitter for micro-blogging.  Any business, large or small post short and precise updates to Twitter constantly.  Most businesses consider Twitter to be a combination of instant messaging and a chat room.  It’s somewhat of an open forum, however, businesses have the ability to limit their audience.  Regardless, Twitter is a magnificet..

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Noreen Hertz a British economist and author used social media conversations to predict who the winner of X-Factor would be.  Hertz believes you can predict real-world outcomes using social media sites.  She believes that using chatter from social media platforms will become a predominant tool for business forecasting.  Hertz told CNN at Names not Numbers..

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Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence.  Today, marketing is not marketing without social media and networking.  Brands attain more recognition and advocacy through social media platforms.  Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…

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Google has been driving local results since 2007.  The world’s largest search engine influenced the shift to local internet marketing services.  Because Google pioneered SEO, the company has always had the attitude that you either “play the game, or get left behind.”  Over the last couple of years, Google has been promoting its local business..

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Social Madness is a corporate social media challenge launched by The Business Review and its parent company American City Business Journals.  Social madness measures the growth of each participant’s presence on LinkedIn, Facebook, Twitter, and Google+.   The contest will be based social engagement.  The local challenge starts on June 3, 2013.  The contest will conclude..

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Are you following a brand in social media?  Are you enjoying it?  If you find you’re enjoying brands that you’re following, their strategy may be one of the following:  connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you.   As a business or..

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The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR).   This isn’t the first time the PR industry has had to evolve its way of doing business.  Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..

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Marketing requires excellent content.  Creating original content, having time to create it, and finding high-quality content are the top three challenges of content marketing, according to Curata’s B2B Marketing Trends Survey 2012 Report.   Content marketing is a major challenge for companies which is why 28 to 33 percent of marketing budgets is dedicated to this.

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Seven findings from Nielson and McKinsey’s Social Media Report (where consumers were surveyed to learn how they use social networks) are:  more time is invested on mobile devices, Pinterest use continues to increase, social networking produces positive sentiments, Twitter impels social television, social care is the new customer care, social ads get mixed feelings, and..

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You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image.  Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous..

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Social Media marketing strategy is crucial to a company’s brand recognition.  Businesses need to understand social media marketing and which social media platforms to utilize.  Based on recent studies, a business’ brand needs social media marketing. The study conducted in 2012 by Chartered Institute of Marketing (CIM), Ipsos ASI, and Bloomberg determined there is a..

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Smartphones are terrific. They keep you connected to friends, can help you find directions when you’re lost, take and post artful photos, and find local restaurant reviews when you’re starving and stranded. But for all the good that comes with your phone, there is also a whole lot of bad—specifically when it comes to identity..

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Have you ever wondered why you seem to hit it off right away with some people, while with others it’s more like oil and water? A person’s temperament style not only determines his or her energy level, behavioral traits, body language patterns, and buying style, but it also influences compatibility with other people. Yin Yang,..

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I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media.  Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to..

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Consumers are searching for your products and services online – but – is your website getting found? What has profoundly transformed the way people learn about and shop for products? The Internet! I know what you’re going to say…well, duh Sandra! However, it was only a mere ten years ago, that companies reached their consumers..

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