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New Pinterest Features & Marketing Tips

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Pinterest has made a number of changes and upgrades over the last few months. If you use Pinterest daily, a couple of these will make a significant change in your usage. We’ve also put together a few marketing tips for this platform. Sending pins to your friends If you come across something on Pinterest that you know a friend or colleague might like, you now have a send option to share it with Pinterest users, Facebook friends, or your email contacts. Duplicate pin notification If you’re managing multiple...

New Google+ Features

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Developers and tech-geeks nationwide attended the annual Google I/O Developer conference in San Francisco for three days this week. This is where Google rolled out the new updates for its Google+ platform. The company added 41 new features. Even though Google+ has 190 million monthly active users, it’s still not as popular as Facebook, Twitter, or LinkedIn. Adding 41 updates will make the platform more appealing and more competitive. The software updates include changes to Stream, Photos, and...

How to Sell With Social Media

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One of the most important questions that brand marketers ask themselves is “How do I sell with social media?” This is a question that is commonly asked and repeated with every marketing campaign. In order to sell your product or service, you have to convert a follower into a customer. Last month, Matthieu Chereau, cofounder and CEO of Tigerlily gave some marketing advice at the “Coffee, Tea and Social Media” conference held in Beirut. Tigerlily is based in France and is a social media marketing and...

Which Social Media Platform is Best for Your Business

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You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85% of businesses with a dedicated social media platform as part of their marketing strategy confirmed an increase in their market exposure. In addition, 58% of businesses that have been...

Tips for Optimizing Google Plus

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You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. Following are some tips for optimizing your social media marketing strategy using a piece that has really fallen through the cracks – Google + and Google + for...