Are you ready to take your marketing campaign to the social world? Are you wondering where to start and what type of dashboard you will need? To implement your social media marketing strategy you will need a good dashboard. There are several key factors that need to be considered when shopping for dashboards. You need to find out what the dashboard can do to increase customer engagement, monitor your brand, and measure the results of your marketing campaigns. Even though typical social media dashboards offer the capability to send email blasts or multiple tweets several times an hour, you need more than these features to have an effective social marketing campaign. Following are a few tips to help you find the appropriate dashboard.
Training & On-going Support
If you own a small business, you may not have tech-savvy employees around at all times to help resolve potential dashboard problems. You need to obtain information about training and what type of on-going support you will get. You want a dashboard that will offer both.
Advanced Reporting Tools
Your dashboard should include reporting and analytical tools that will measure the results of your campaigns. Be sure the reports will give you critical information such as number of clicks, likes, or comments about your brand easily. You don’t want to pull out a user’s manual each time to obtain the reports.
Reach Out to Everybody
Since not all social media users are on the same platforms, you want a dashboard that can reach out to as many platforms as possible.
Several companies offer social media dashboard services with promises to increase web traffic, customer engagement, and powerful tools. A few of these companies include Hubspot, CW Dashboard, and Awareness Networks.
Hubspot.com is the most familiar name in social media. The company offers advanced reporting tools and supports many of the top social media platforms. However, they are the most expensive of the three and you will need to sign a one year contract.
CWDashboard.com is a smaller company. Yet, it offers a broad list of social media websites on its dashboard. The company also offers analytical tools including links to Google analytics. This one is more reasonably priced.
Awarenessnetworks.com is a good dashboard company, but the company does not include email and text message marketing on its dashboard. Email is crucial to having a complete and successful social media marketing campaign. You will need to find an alternate email solution if you choose this company.