Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence. Today, marketing is not marketing without social media and networking. Brands attain more recognition and advocacy through social media platforms. Engaging followers and appealing to their personal senses are essential elements to successful social media marketing.
What is social media marketing?
Traditional marketing has shifted towards social media marketing which allows you to engage with your audience in their personal lives on social networking platforms. Social media marketing includes providing the write type of content (for both the consumer & the platform). Getting followers to like, respond, and share your content is one of the goals of social media marketing.
Why are search engine optimization (SEO) and social media important for a marketing strategy?
Almost all consumers use a search engine, such as Google to find a company when they want to purchase a product or service. To achieve ultimate search engine optimization – the page a business ranks on and the location on the page – after a search was conducted, a business needs more than just a website. SEO without paid advertising isn’t achievable overnight. However, with dedication and persistence to creating the necessary content, a business can use social media platforms in conjunction with its website to accomplish optimal search engine page ranking.
What is real-time marketing?
An extension of content marketing, real-time marketing takes content marketing to the next level. For example, using an event that just happened to start a conversation or promote a brand is a good real-time marketing strategy. It requires that you be able to monitor and process information instantly (in real-time). You also have to provide content that suits the audience instead of your brand. Witty comments that appeal to the audience’s personal experiences are critical to successful marketing through social media platforms.
What are brand advocates?
Brand advocates are third parties that consumers rely on when they make purchasing decisions. Generally, they are your friends or family. They can also be experts such as doctors or social groups, etc. When your brand is recommend by one of these influencer groups, you’ve achieved brand advocacy. You need to build more than followers of regular users: you need to identify who the brand advocates are and build a solid following of brand advocates.
Today, social media and marketing are inseparable. The strongest marketing strategies available to a business are geared towards achieving SEO and building strong social media followers on each platform. The key factors a business needs to focus on for social media marketing and SEO are appropriate content, real-time responses, and brand advocacy. Social media and marketing are so connected that each social media platform provides tools to analyze what strategies work best for a brand.