A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks. According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content and it’s in alignment with YouTube’s goal to become the “most important media in people’s lives.”
Video marketers and aspiring YouTube stars are now asking – How do I extend the average minutes watched metric? In this post, we will try to answer the question of how to create more engagin videos on YouTube for higher ranking. Following are seven ways to create stronger engagement and gain higher ranking within YouTube’s constantly changing algorithm:
Don’t try to beat the system
There’s no point in wasting your time trying to figure out a way to bypass the algorithm. As soon as you think you’ve figured it out, it will change. Instead spend time focusing on keyword research for video titles and continue to produce videos on a consistent schedule.
Know your audience
You should be able to describe your audience in full detail. You should know their age, their hobbies, the trigger words that capture their attention, and the benefits they’re looking for. Don’t make assumptions that you know what your market wants, research and learn what they want.
Be clear and give reason
Let your viewers know in the first five to 10 seconds why they need to keep watching. Tell them and show them what the benefits are if they keep watching.
Quality videos require pre-production planning. The following are key elements of pre-production planning:
- Create a list of all the different shots you need
- Create a simple drawing of any complex shots and transitions
- Create a prop list for each scene
- Create a B-roll, which is additional footage that will bring your story to life during editing.
You’re more likely to hold someone’s attention if your passionate and energetic on camera than those who are being monotone and dull. Study stand-up comedians and notice how their energy affects the audience. Be more animated with your body and speak a bit louder than normal. You will feel strange doing this. However, it will help create a more engaging video.
After you’ve determined who your audience is, take a calculated risk. There are a lot of untested assumptions in every niche. This is a time to put your gut instinct and common beliefs to the test. This will demonstrate your unconventional way of thinking and you may discover a new way of doing things.
Pay attention to headlines and descriptions
You may already have engaging videos, but don’t know the keywords people are searching for in your headline and tags. You can use Google’s keyword tool to figure out if your word selection is popular. Look for a minimum of 10,000 global monthly searches with low competition.