Social media has proven to be an effective marketing tool for businesses. Having a presence on all the major social media platforms has become essential for any business’ marketing strategy. So how do you manage all these accounts without going crazy? The tools that social media masters use to manage their multiple accounts are: Hootsuite, Buffer, SocialOomph, Tweetdeck, Twipi, Social Flow, SproutSocial, SocialFlow, CrowdBooser, and ArgyleSocial.
Here is a list of the best social media management tools:
The most popular management tool is Hootsuite. It allows people and businesses to executive campaigns across multiple social network platforms collectively using one dashboard. It’s a useful tool for tracking conversations and measuring campaign results. Unlimited social profiles can be managed along with integrating Google analytics and Facebook insights.
Buffer allows you to schedule your content across social media platforms. You fill it with content and then select the posting times throughout a day. You can keep your posting schedules consistent without having to worry about managing the delivery times. The program also provides analytics to measure your campaign.
There are some differences between Hootsuite and Buffer so a lot of marketers use them in conjunction. Hootsuite is used to listen to conversations and Buffer is used to schedule. Hootsuite allows you to see other people’s conversations and Buffer doesn’t. However, Buffer allows you to schedule your posting times and Hootsuite doesn’t.
SocialOomph offers both free and paid productivity enhancements for social media. The tool provides functions for Facebook, Twitter, LinkedIn, Plurk, and your blog. On Twitter it allows you to schedule tweets, track keywords, view mentions and retweets, direct message cleanups, auto-follow, and auto-direct message features for new followers.
TweetDeck allows you to manage and monitor your Twitter feeds with filters that focus on things that matter. You can schedule tweets and stay up-to-date with notifications for new tweets.
Tweetpi allows you to manage your Twitter account by flushing unfollowers, cleaning up inactives, reciprocating followings, and following interesting new tweets. With the pro version, you can follow/unfollow in up to 200 users at a time.
SocialFlow allows you to watch real-time conversations on social media so that you can predict the best times for publishing content and capture peak attention from your target audiences. National Geographic, Mashable, The Economist, and The Washington Post all use SocialFlow. It provides a number of services that help expand audience engagement and increase revenue per customer. It also helps marketers identify where to spend money by analyzing social signals.
SproutSocial provides services such as streaming your messages into one inbox, collaborate and schedule messages on Twitter, Facebook, and LinkedIn. It also includes monitoring and analytics tools.
SocialBro helps marketers learn how to improve targeting and engaging with their audience on Twitter. The tools allow you to identify key influencers, what the best time to tweet is, track engagement, and analyze your competitors.
CrowdBooster offers analytics with suggestions and resources to increase engagement with your audience. It provides recommendations for timing and engagement, audience insights, and content scheduling.
ArgyleSocial is used by marketers that are knowledgeable in B2B marketing. You can merge your social media data with sales and marketing figures to build stronger relationships with social media actions, identify and engage more prospects, and qualify and quantify better leads.