Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media tips for creating the most effective tactics:
Photos or images
Pictures pull four times more than any other media type. Posting pictures helps to humanize the brand and humanizing is one of the key factors in making your social campaign work. Using your own pictures is the best way to go. However, pictures in general are still the most effective.
When you update your content don’t use apps. Update your content directly through the social platform.
Recognize the times that your audience is present
Use analytics for each social platform to determine what your audience is reading and what time your audience is reading your content. For content that does not get as much reach, note the times when this is happening so that you can focus on other times. Focus on the content that does get the most reach as this will be the times that you need to utilize throughout your campaign.
To learn when to post and what to post use Facebook Insights. This allows you to keep track of analytics information such as how many page views, unique views, fan statistics, wall posts, video and audio plays, photo views, etc. By understanding the user trends, you can create better content. By understanding when your content gets viewed the most, you can manage your posting times better.
You should retweet links and keep them fresh by editing the opening statement. You can do this by adding text such as in “case you missed this.” This will allow you to continue to get retweets by your followers.
Use Google AdWords & Google+
This allows you to advertise your business in the ads section on Google.com and Google maps. Since Google is the largest search engine used you’ll get more visibility. Make sure you turn on the social extensions so you add the Google+ social signal to your ads. This will increase clicks 5 to 10 percent.
Make sure you marketing content is quality
Don’t rush content that will reflect poorly on your brand just to have something posted. Put out quality content so that your brand will look great.