Are you on LinkedIn? If you answered no, you made the first big mistake. LinkedIn is an absolute must when it comes to your business’ social media marketing strategy. LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry. You also need to include LinkedIn in your personal social media strategy.
After you’ve created your LinkedIn profile, it’s essential to keep updating it and improving it. This helps you brand your company or yourself. There are number of ways to keep your profile updated. There are also many ways to make mistakes.
Avoid these mistakes when updating your LinkedIn profile.
- Not having a profile picture. Or, having a picture that sends a message which questions your credibility. According to research, your profile picture will make or break your profile. This is because your photo is the first impression people get when viewing your profile. You want your profile to give off a professional and approachable impression immediately. If you don’t already have a picture, upload one. If you don’t have a picture, people will think twice about connecting with you.
- Make sure your picture gives the right impression. Using a picture with your dog, cat, favorite athlete, or even with your significant other, will hurt your credibility and professionalism. If you don’t want to use a picture of you in a suit in front of a white wall, then use a picture of you sitting at your desk or in action within your business.
- Not optimizing your profile. Determine what your career and company keywords are and use them accurately in your profile. The sections of your profile that you want to optimize include: your headline which is below your name, and your summary and experiences. There are a lot of different ways to optimize your LinkedIn profile.
- You haven’t joined any groups. You’re not maximizing your LinkedIn productivity if you haven’t joined any groups. By joining groups, you can connect with more people that you would normally not have a connection with. This will also give you the opportunity to engage others in posts and discussions about topics related to your interests, skills, and business.
- You don’t have any recommendations. Establish your professional credibility by obtaining recommendations from your past or present coworkers, clients and other people you’ve worked with. It might feel awkward to ask for recommendations, but your connections will be willing to do it if you have a good report.
- Your links are outdated or too complex. Make sure your links are not too long or that they don’t lead to nowhere. Make sure your current and past experiences are linked to the company’s profile page, if it exists. Also, make sure websites and your LinkedIn profile URL are properly linked and simplified so they read: www.linkedin.com/in/johndoe instead of www.linkedin.com/in/john_doe8473?1!0abc.
By avoiding these mistakes, you’re your LinkedIn profile and social media strategy will stay on track.