Having your content or post go viral on social media means that it’s exploding in popularity and getting passed around by people on various sites. Typical viral posts include a great meme, a funny video clip, or a facepalm-worthy story.
Here are some tips for creating a viral post:
Make sure your timing is right
Facebook’s social climate has thousands of posts a minute. This is why it’s essential for you to get your timing right if you want your post to go viral. Even if you have an awesome post, if it doesn’t pick up steam right away, is not likely to go viral. To give your post an extra push, you can make it a sponsored story.
Create a winning status
Make sure your status is compelling and entertaining. Ask relevant questions, post entertaining news quips, and other topics that grab attention to entice engagement from your audience.
Add enough value
Every company’s social marketing strategy needs to include adding a lot of value. Your followers want something worth more than what they’re putting in. With a tangible product, this is easily quantified. But, that is not the case with basic social material. Think of “value” as solving a problem, like instructional or how-to material. You can also think of value as different contests, breaking news, warnings, information, etc.
Promote your post
Facebook makes it easy to target the right audience with your material, which gives you better odds of going viral. For example, use the promoted post feature to turn any page posts into an effective, targeted ad. All you have to do is select the option, fill in your criteria, and launch your new post. Facebook will send it out to a wide range of people based on the criteria you selected.
Conduct yourself properly
Typically, viral posts belong to popular, trustworthy, and transparent brands. This is why you should conduct yourself properly on Facebook and be an informative, open, problem-solving brand.
Viral posts don’t have to explode with the fervor and appeal of “Gangnam Style.” Going viral is simply about having your posts make the rounds through social media.