The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the content that you share with them. As for referrals and recommendations from peers, these are trusted by almost 92% of the population. The difference in stats should give you an idea how word of mouth can be for business promotion purposes.
Now the main issue is how to get customers talking about your brand. This is not that difficult, if you agree to put in some time and effort. Get connected with local clients and communities, and you will reap the marketing benefits.
One way to get this done is to utilize local bloggers (beware of Black Hat SEO) and reach new customers through them. Get them to generate content for you, and see your marketing campaign taken to another level.
So how do you do this? Here is what we recommend if you want local bloggers/customers talking about your brand.
Know the topmost influencers in your area
Research the topmost bloggers in your area and discuss partnership opportunities with them. Before you make a deal, make sure their work is characterized by a high level of quality and is powerful enough to entice people. Once you have a contact, convert it into a long term relationship if your business benefits.
Utilize Twitter’s trending conversations
Twitter allows all similar tweets to be grouped together on a single page if they contain hashtags. Find local hashtags, and use them in your tweets so that you can become a part of a community that comprises of similar businesses, customers and affiliates. Who knows some of these might re-tweet your posts and spread the word, thereby increasing your brand awareness.
Try to connect offline as well
If you really want to build your customer database, you should try your hand at local connections. A good way to do this is through ‘Tweetups’ that have recently become quite popular. Promote your Twitter handle and you can get involved.
Reward customers who promote on your behalf
Launch referral programs and give your customers some sort of a reward if you gain a new client through them.