Ever since the popularity of devices like smartphones and tablets, mobile traffic has increased significantly. In fact, reports suggest that more than 50% of the overall internet traffic actually comes from mobile devices. In such a scenario, it becomes vital for you to indulge in mobile marketing so that you do miss targeting such a large audience.
Which platform should you use for mobile marketing purposes? The answer to this actually depends on your targeted audience, where their interests lie and the type of content that you will be sharing.
As an example, Pinterest is a social media platform that mostly caters to female users, and uses images and visuals for the purpose. On the other hand, Twitter is based on textual content and has a more diverse user database. So if you belong to the hospitability industry or have something to do with art you can go for Pinterest. On the other hand, if you are a B2B company, Twitter can be a better option for you.
Here is a quick review of the most popular social media platforms and what they are suitable for. Accordingly, you can determine the one you need for mobile marketing.
Pinterest is mainly used by females, which comprise of 70% of the total users. The platform is a superb choice for retail, art, fashion and designing sectors because most of the content is visual. However, in the past twelve months, real estate agents and builders have begun using the platform to showcase their homes.
Twitter is a great choice if you want to engage with your consumers. You can share anything that you want as long as your message is limited to 140 characters. When viewed on mobile devices, Twitter provides users with a very simple interface, which many users adore. Using this can help you you’re your twitter base in no time.
Facebook, which is rated as the most popular of all social media websites, provides you with the most diverse and substantial reach. The figures claim that 78% of users access Facebook on mobile devices, which presents you with unlimited mobile marketing opportunities. Tapping into all this traffic in the right way is all you need. As for the content, it can be text, videos or images.
Instagram has not been in the industry as long as other social media platforms, but is still utilized by 71% of the biggest global brands. The network can be integrated with Facebook.