One important step for a brand that wants to have a strong social media strategy, and avoid crises, is to ensure that employees understand how to use those tools. This image by Mindflash demonstrates the surprising statistic that 76 percent of companies do not have a clearly defined social media policy.
The infographic also has a very useful breakdown of how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online. Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy. (Original post in SproutSocial)