Real-time marketing is a new phrase that came about in the last month.  It’s an extension of content marketing.  Brands need to adjust to a new 24/7 marketing model, according to social media commentary.  A prime example of real-time marketing in action is Oreo’s tweet, “dunk in the dark” in response to the power outage at the Super Bowl.  The power outage was unexpected and the tweet was successful because it related to the public and what they were going through, instead of relating to Oreo.