In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent.  That’s an overwhelming increase.  With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing social media marketing for mobile users.

Be more thoughtful when posting

According to Socialbakers, Facebook posts get 50 percent of reach and engagement in the first 30 minutes of posting.  Think about where your audience is going to be in the hour after you post.  Is there a way to inspire engagement or tap into an emotion that you know their experiencing at that time, wherever they are that that moment?