You need to know which platform will work best for your business in order to have a successful social media marketing campaign.   So what social media platform is right for your business?  According to the 2012 social media marketing industry report, businesses need to get the answer to this question right.  In this report, 85% of businesses with a dedicated social media platform as part of their marketing strategy confirmed an increase in their market exposure.  In addition, 58% of businesses that have been marketing through social media for more than three years confirmed their sales increased over that period.

You can certainly use multiple social media sites for your marketing campaign, but if you don’t use the platforms effectively, your business image could be affected negatively.  For starters it will be best to concentrate on the main social media platforms.  Facebook, Google+, and Twitter are the three most important platforms to start with.