You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85% of businesses with a dedicated social media platform as part of their marketing strategy confirmed an increase in their market exposure. In addition, 58% of businesses that have been marketing through social media for more than three years confirmed their sales increased over that period.
You can certainly use multiple social media sites for your marketing campaign, but if you don’t use the platforms effectively, your business image could be affected negatively. For starters it will be best to concentrate on the main social media platforms. Facebook, Google+, and Twitter are the three most important platforms to start with.
Facebook is the most popular site on the Internet. The Facebook community doesn’t like over the top sales promotions, but executing a good marketing campaign will bring brand recognition and brand loyalty which are essential in marketing.
Twitter is not necessarily a platform where you can sell your product or services. However, it’s a great platform to release news, market products, direct attention to special offers, and introduce new programs. Using your hashtags correctly allows followers to find your posts when they’re looking for certain topics. Twitter is also a good platform to get in touch with key influencers in your niche by following them in starting conversations with them.
Google+ is a very important tool for businesses. When it comes to SEO results, this platform is given top ranking. You’ll rank higher, index faster, and be given priority status for each search. The platform also offers you a measurement feature so you can research how your Google+ pages being used.
Depending on the services or products that you offer, other social platforms could work for you brand. Following is a list of these sites and how they work:
LinkedIn is a strong business networking site which is primarily used to keep up with business contacts and to showcase your resume. Networking with groups and engaging with people in your community are the best features of this platform. In addition, you’ll get a link back to your profile or your website every time you post.
YouTube is a platform for video marketing. Video marketing has been proven to be a highly effective channel. This platform is also popular with search engines because there are fewer videos than blogs so there’s less competition for ranking.
If you can tie pictures and images to your product or services then Pinterest could work for you. This platform is primarily for recipes, crafts, and other ideas. Pining images with brand information and very limited wording is the key to this platform.
Each platform has its own unique style of how marketing campaigns can be effective. You need to do your research to determine which of these platforms fits with your business model and your brand. You can try more than a few of the platforms, but if you find that you can’t be consistent you need to shut down your profile.