Ever since the popularity of devices like smartphones and tablets, mobile traffic has increased significantly. In fact, reports suggest that more than 50% of the overall internet traffic actually comes from mobile devices. In such a scenario, it becomes vital for you to indulge in mobile marketing so that you do miss targeting such a large audience.

Which platform should you use for mobile marketing purposes? The answer to this actually depends on your targeted audience, where their interests lie and the type of content that you will be sharing.