A well-written and regularly updated blog is a great marketing tool for a variety of reasons.

A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers.

But let’s face it, the blog that you vowed to update every two or three weeks can seem like another mind-numbing chore as time passes and your enthusiasm wanes. What’s worse is that, pretty soon, you start running out of material. After all, you already covered everything obvious and worthwhile, right? What’s left to write about?