Don’t let common advisor Facebook marketing mistakes burn through your budget! Every year, the world seems to get ever more anchored in technology and social media. The pressure is ramping up, and advisors are making an effort to become more “digitally available” to their prospects and clients. And yes, that includes trying to crack the..
Considering the amount of time and resources that go into creating and growing a Facebook page, being suddenly caught without it could create a serious problem for your business. In fact, according to statistics, 93 percent of social media traffic comes from Facebook. So what happens if your Facebook account is suddenly frozen? A new..
Facebook, like most social media sites, has revolutionized how you connect with people and build visibility for your business. But if you’re not adding value to the interactions you have with past (and future) clients then you might be doing more harm than good. While pushing your listings and talking about yourself might seem like..
With all the content being shared on Facebook, even the greatest content strategy can fall victim to the “noise” of social media. However, if you’re willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd. Facebook advertising, when properly managed, provides a low-risk, high-reward way to promote..
If you are a business owner and want to kick it up a notch, Facebook Ads are a venue well worth considering. Facebook Ads have found their way into the social media marketing arena as successful assistance to any budding business, allowing the brand owners to take their businesses to the next level. Pay attention..
Having your content or post go viral on social media means that it’s exploding in popularity and getting passed around by people on various sites. Typical viral posts include a great meme, a funny video clip, or a facepalm-worthy story. Here are some tips for creating a viral post:
On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines. However, the 20 percent rule for Cover Images remains in two sections of Facebook Help. It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..
Facebook recently announced that it’s launching the ability for users to follow conversations via #hashtags. Even though people were using hashtags before, there was no real functional value. According to Facebook’s blog post, the company confirmed that it’s not a new idea and stated that it will be “similar to other services like Instagram, Twitter,..
Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates. Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent..
Today, everyone is using smart phones. Do you know how to connect with them using mobile social media marketing techniques? You can use the social media tools that you’re already familiar with to create mobile marketing ideas. LinkedIn Mobile You can connect with customers and prospects with LinkedIn mobile. Use the LinkedIn mobile application to..
There are user generated groups filled with jokes about rape and domestic violence along with gruesome images of assaulted women on Facebook. This week, Facebook announced that it’s stepping up efforts to eliminate such gender-based hate speech from its site after protesters sent around 60,000 tweets to advertisers making note of these posts. Facebook apologized..
Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions. Following are a few ways to turn your cover photo into a CTA that converts: Promoting a Facebook Page Tab Based on Facebook studies, users on Facebook want to stay on..
Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms? Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market. There are three ways to build your target market on Facebook that will cost you..
To engage your audience on social media platforms, you need to understand how to use each platform. If you don’t know how to engage your audience, you can actually hurt your business. You need to learn how each platform works and how the audience uses each platform. There are books available that can help you..
Facebook released a mobile device today. According to Facebook, it’s not a phone, but it’s more than an app. It’s similar to a digital skin that you slide your phone into so that it’s covered in Facebook. Android phones will come with Home pre-installed or you can download it from Google Play. Basically, it provides..
Although Facebook is simple to use for most everyone, it’s not as simple for marketing. There are a lot of reasons your Facebook page isn’t getting the fast follower response you would like. Now that Graph Search is the new search feature, it’s even more important to use your page to engage your fans. There..
Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up.
I stumbled across this easy-to-do way to add your Pinterest feed to your Facebook page – and – you don’t have to know any code – and – it’s FREE! Here are the easy-to-do steps: First, when you’re logged in as the admin of your Facebook Page, add the static iFrame tab and allow it..
According to Chelsea Hejny who is a social media writer at ShortStack, creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to be seen and shared. She provides six tips to improve your Facebook Page’s News Feed presence.
Facebook currently has over 750 million active users, and that number continues to grow steadily. According to Compete.com, it is currently the second most popular website in the world (behind Google) in terms of unique visitors, and according to ComScore, the most popular social network overall.
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their..