In a recent study by Custora, which measured the purchasing habits of 72 million online shoppers, it was discovered that customers who find an online retailer via organic search spent more money and shopped more frequently than customers who originate from other channels, such as Twitter or Facebook. In fact, in 2013, less than one..
Seven findings from Nielson and McKinsey’s Social Media Report (where consumers were surveyed to learn how they use social networks) are: more time is invested on mobile devices, Pinterest use continues to increase, social networking produces positive sentiments, Twitter impels social television, social care is the new customer care, social ads get mixed feelings, and..