Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence. Today, marketing is not marketing without social media and networking. Brands attain more recognition and advocacy through social media platforms. Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…
Google announced it will be shutting down Google Reader on July 1, 2013. Google is trying to consolidate its services. In 2011, Google rolled up Reader and Picasa under Google+. Then in 2012, Google shutdown a lot of services. Now, comes the shutdown of Google Reader. Google Search continues to be the leading revenue generator..
Pinterest’s Web Analytics is a new set of tools that will help brands analyze the effectiveness of their content and social engagement. Cat Lee, Pinterest product manager said, “The goal is really to help websites understand what content is resonating with people on Pinterest.” Businesses and marketers have been trying to figure out how to..
Are you ready to take your marketing campaign to the social world? Are you wondering where to start and what type of dashboard you will need? To implement your social media marketing strategy you will need a good dashboard. There are several key factors that need to be considered when shopping for dashboards. You need..
You need to plan and organize for your social marketing. Once you’ve established your brand and executed your social marketing well, you win the loyalty of social users. Following is a list of brands and the area of social marketing that’s worked for them:
The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR). This isn’t the first time the PR industry has had to evolve its way of doing business. Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..