For many businesses, the holidays are undoubtedly a fruitful time! With 73% of consumers indicating that they’ve been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain some insight into how exactly consumers and marketers are responding to holiday marketing on social. Check it out these holiday marketing trends!
No one examines visual marketing trends better than the team at Shutterstock! As a major source for images and videos on the internet (more than 170 million downloads in fact), they have a large enough pool of data to provide key visual trends to help your online presence in 2018. Which brings us to their..
How would you rate your social media marketing strategy for your business? Is it generating a buzz around your brand or are your competitors hogging all the attention? Stop giving your competitors an easy ride! Take a look at the 32 tips in this infographic from The Core.
Creating a perfect social media post that interests and engages your targeted consumers is a primary goal of social media marketing campaigns. Learn what makes a successful post on blogs, Facebook, Twitter, Pinterest, Google Plus, LinkedIn, Instagram, and other social networks, and how to tailor your message for the most visibility in this infographic:
Want an increased number of followers and a dramatic change in engagement of your online audience? Yes, you can use content and social media marketing to help you out. However, success is achievable only if you proceed about it in the right manner. Needless to say, you need to grasp the fundamentals so that you..
Do you remember the last time you changed something on your social media profile? Ages ago, right? Here is how you can improve your social media presence in just four days. Day 1: Analyze your current presence Review all of your social media accounts; make sure you appear professional and everything is up-to-date. List all..
Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition…
If you were hoping and praying that social media marketing would die away, you can continue thinking that way in vain. As 2013 drew to a close, statistics support that social media has left behind an impressive trail of growth and will continue to do so in the upcoming years. Take a moment to absorb..
Wanting to look up similar businesses and connect with them? On paper it was always possible to pick up a directory and find what you were looking for. Online? Not so much. This is what drove the young entrepreneur Jake Tipper to come up with Total Socials. A recently launched website that lets you find..
Posting on Facebook, tweeting, sharing pictures on Instagram, or creating a LinkedIn profile; all of it seems very easy, but when it comes to doing it for your business, it becomes challenging. When it comes to social media marketing, organizations and individuals need to know their game as conventional marketing techniques may not work on..
Are you doing enough to enhance your online presence? Are Facebook, Twitter and LinkedIn all that you need to boost your business? Although just a handful of social media platforms are not enough to ensure a consistent market share for your organization, they can help improve your online visibility. Visual social media marketing is picking..
The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to..
According to an infographic designed by J6Design, 2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth. Online culture is THE CULTURE. You can hate social media BUT you can’t ignore it. Here’s 7 reasons and some thought provoking questions to get you..
Let’s set the stage: Need a refresher on what was going on 5 years ago? Let’s take a trip down memory lane!
To be successful at selling, brands need to make emotional connections. The technique used to accomplish this is learning the specific words and phrases that your buyers use. These keywords provide a powerful way to make an emotional connection with your buyer. You know the term, “the customer is always right.” Well, these keywords prove..
Are you on LinkedIn? If you answered no, you made the first big mistake. LinkedIn is an absolute must when it comes to your business’ social media marketing strategy. LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry. You..
While the practice of marketing your content becomes mainstream, you’ll see a lot of marketers use it in a way that won’t work – forgetting that educating the audience is the primary goal. Make your content marketing better If you look at each platform as the traditional classroom and that you’re the teacher, you can..
In a recent study by Custora, which measured the purchasing habits of 72 million online shoppers, it was discovered that customers who find an online retailer via organic search spent more money and shopped more frequently than customers who originate from other channels, such as Twitter or Facebook. In fact, in 2013, less than one..
If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it. Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..
Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods. In addition, Google’s algorithm continues to be updated. So it’s important to improve your content marketing strategy continuously. Stay focused on producing high-quality content that works to engage your audience. This way you will remain relevant in your..
In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.” I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business. If you’re not on it yet, now’s the time..
A new study published by The Economist Intelligence Unit (EUI) and sponsored by Lyris, found some noteworthy information about purchasing decisions and preferred marketing channels. Here’s what consumers had to say:
Consumers are now using social media and emails to voice their concerns. In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online. Using an online forum to deal with customer service is a fast and easy way for otherwise shy..
Social Media Examiner recently released its annual Social Media Marketing Report. The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns. In this study 3,025 marketers were surveyed. The most significant points determined by this report will be highlighted in this article. There’s been a decrease..
Does your website look like a brochure and nothing more? Websites should have coherent site structure or some form of rational organization. Otherwise, site visitors will be lost. Are you thinking about interoperability, interactivity, and social share buttons? PC users have a hard enough time with certain websites, imagine how that affects mobile users. Your..
One of the most important questions that brand marketers ask themselves is “How do I sell with social media?” This is a question that is commonly asked and repeated with every marketing campaign. In order to sell your product or service, you have to convert a follower into a customer. Last month, Matthieu Chereau, cofounder..
You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85%..
Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media..
Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty. However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..
Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms? Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market. There are three ways to build your target market on Facebook that will cost you..
Have you asked yourself this question; how do I measure social media marketing? Are you concerned with how you learn the metrics to measure your social media campaign? Don’t worry because there are tools available to help you measure the success or failure of a campaign. Social marketers typically launch marketing campaigns and tend to..
BIA/Kelsey a consulting firm in the local media industry, is projecting that US social media advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. This would be an 18.6 percent in the compound annual growth rate (CAGR). The company believes that social media networking companies will continue to improve targeting and..
#Socialmedia has transformed the way people communicate and live their daily lives. Who would have thought that with the internet becoming available to the public in 1995, it would have evolved to everyone including businesses living their daily lives through social networks? Today social media has such an influence on everything and its platforms contribute..
In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent. That’s an overwhelming increase. With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..
Organizations continue to experiment and learn about new approaches to engaging customers. However, a company can suffer on social media when unflattering posts are shared within platforms. The reality is that even if the company was justified in the post or if a story is false, the only thing that matters to consumers is how..
Social media has proven to be an effective marketing tool for businesses. Having a presence on all the major social media platforms has become essential for any business’ marketing strategy. So how do you manage all these accounts without going crazy? The tools that social media masters use to manage their multiple accounts are: Hootsuite,..
Noreen Hertz a British economist and author used social media conversations to predict who the winner of X-Factor would be. Hertz believes you can predict real-world outcomes using social media sites. She believes that using chatter from social media platforms will become a predominant tool for business forecasting. Hertz told CNN at Names not Numbers..
Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence. Today, marketing is not marketing without social media and networking. Brands attain more recognition and advocacy through social media platforms. Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…