Seven findings from Nielson and McKinsey’s Social Media Report (where consumers were surveyed to learn how they use social networks) are:  more time is invested on mobile devices, Pinterest use continues to increase, social networking produces positive sentiments, Twitter impels social television, social care is the new customer care, social ads get mixed feelings, and..

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You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image.  Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous..

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Social Media marketing strategy is crucial to a company’s brand recognition.  Businesses need to understand social media marketing and which social media platforms to utilize.  Based on recent studies, a business’ brand needs social media marketing. The study conducted in 2012 by Chartered Institute of Marketing (CIM), Ipsos ASI, and Bloomberg determined there is a..

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Smartphones are terrific. They keep you connected to friends, can help you find directions when you’re lost, take and post artful photos, and find local restaurant reviews when you’re starving and stranded. But for all the good that comes with your phone, there is also a whole lot of bad—specifically when it comes to identity..

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Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..

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Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of reasons – for instance, in the world of real estate; agents are at their desks..

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Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11 percent). Five percent (5%) of respondents cited Facebook, Twitter..

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