Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising.  Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox.  As a result, television advertising is dying out. It’s important to note the types of programs that..

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Are you on LinkedIn?  If you answered no, you made the first big mistake.  LinkedIn is an absolute must when it comes to your business’ social media marketing strategy.  LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry.  You..

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Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are..

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If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it.  Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..

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Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods.  In addition, Google’s algorithm continues to be updated.  So it’s important to improve your content marketing strategy continuously.  Stay focused on producing high-quality content that works to engage your audience.  This way you will remain relevant in your..

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On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines.  However, the 20 percent rule for Cover Images remains in two sections of Facebook Help.  It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..

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In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.”  I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business.  If you’re not on it yet, now’s the time..

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Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates.  Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent..

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Consumers are now using social media and emails to voice their concerns.  In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online.  Using an online forum to deal with customer service is a fast and easy way for otherwise shy..

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Social Media Examiner recently released its annual Social Media Marketing Report.  The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns.  In this study 3,025 marketers were surveyed.  The most significant points determined by this report will be highlighted in this article. There’s been a decrease..

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Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..

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Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions.  Following are a few ways to turn your cover photo into a CTA that converts: Promoting a Facebook Page Tab Based on Facebook studies, users on Facebook want to stay on..

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Does your website look like a brochure and nothing more?  Websites should have coherent site structure or some form of rational organization.  Otherwise, site visitors will be lost.  Are you thinking about interoperability, interactivity, and social share buttons?  PC users have a hard enough time with certain websites, imagine how that affects mobile users.  Your..

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You need to know which platform will work best for your business in order to have a successful social media marketing campaign.   So what social media platform is right for your business?  According to the 2012 social media marketing industry report, businesses need to get the answer to this question right.  In this report, 85%..

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Social media marketing presents a challenge to all businesses.  It seems that as soon as you learn how to do one thing it’s evolving into something different.  So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign.  Following are seven social media..

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Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty.  However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..

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Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms?  Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market.  There are three ways to build your target market on Facebook that will cost you..

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Have you asked yourself this question; how do I measure social media marketing?  Are you concerned with how you learn the metrics to measure your social media campaign?  Don’t worry because there are tools available to help you measure the success or failure of a campaign.  Social marketers typically launch marketing campaigns and tend to..

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#Socialmedia has transformed the way people communicate and live their daily lives.  Who would have thought that with the internet becoming available to the public in 1995, it would have evolved to everyone including businesses living their daily lives through social networks?  Today social media has such an influence on everything and its platforms contribute..

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In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent.  That’s an overwhelming increase.  With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..

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Social media has proven to be an effective marketing tool for businesses.  Having a presence on all the major social media platforms has become essential for any business’ marketing strategy.  So how do you manage all these accounts without going crazy?  The tools that social media masters use to manage their multiple accounts are:  Hootsuite,..

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A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks.  According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content..

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The power of a hashtag is expected to take off and all businesses should be prepared for this.  Facebook recently announced that it would begin supporting hashtags.  Twitter, Google+, Pinterest, Instagram, and other social networks have already been supporting them.  Depending on the user some words following a hashtag are written with no spaces and..

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Thousands of businesses use Twitter for micro-blogging.  Any business, large or small post short and precise updates to Twitter constantly.  Most businesses consider Twitter to be a combination of instant messaging and a chat room.  It’s somewhat of an open forum, however, businesses have the ability to limit their audience.  Regardless, Twitter is a magnificet..

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Noreen Hertz a British economist and author used social media conversations to predict who the winner of X-Factor would be.  Hertz believes you can predict real-world outcomes using social media sites.  She believes that using chatter from social media platforms will become a predominant tool for business forecasting.  Hertz told CNN at Names not Numbers..

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Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence.  Today, marketing is not marketing without social media and networking.  Brands attain more recognition and advocacy through social media platforms.  Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…

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Social Madness is a corporate social media challenge launched by The Business Review and its parent company American City Business Journals.  Social madness measures the growth of each participant’s presence on LinkedIn, Facebook, Twitter, and Google+.   The contest will be based social engagement.  The local challenge starts on June 3, 2013.  The contest will conclude..

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Are you following a brand in social media?  Are you enjoying it?  If you find you’re enjoying brands that you’re following, their strategy may be one of the following:  connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you.   As a business or..

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The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR).   This isn’t the first time the PR industry has had to evolve its way of doing business.  Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..

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