How would you rate your social media marketing strategy for your business? Is it generating a buzz around your brand or are your competitors hogging all the attention? Stop giving your competitors an easy ride! Take a look at the 32 tips in this infographic from The Core.
Are you contemplating buying Twitter followers or maybe followers on Facebook, Instagram or other social media platforms? Answer this question first: Is it more important to have thousands of fans/followers or 100 who actually share, like, comment and engage with your business? This is one question you will never hear from the plethora of social..
Social Media is always evolving – sometimes on an hour by hour basis! Of course it’s impossible to predict how the social media landscape will change over the course of a year, but here are six social media trends marketers should keep an eye on in 2016: ”Social Media Trends 2016 Infographic” by Sprout Social
Is social media marketing on your restaurant’s menu? It should be. These days a social media campaign is an essential component of any marketing plan and this is especially true for restaurants. Unlike many other industries, restaurants have the unique opportunity to meet their customers face to face with every single transaction, and in today’s..
A guide by e-interactive to help you measure social media analytics. Stop running around like a headless chicken and start measuring your analytics! Don’t be mistaken, social media analytics go much beyond just “likes” and “followers”. Connect with The Network Chefs: Facebook – Twitter – LinkedIn – Google Plus – Pinterest
Understanding how to market your business on social media can be daunting, to say the least! So many social sites – which one to choose. How to measure ROI. What about SEO? To help you out, here is a great infographic outlining 36 rules of social media:
With all the content being shared on Facebook, even the greatest content strategy can fall victim to the “noise” of social media. However, if you’re willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd. Facebook advertising, when properly managed, provides a low-risk, high-reward way to promote..
By now, your business likely has some form of social media presence, whether on Facebook, Twitter, Pinterest, or possibly all of the above. But what about Instagram? This mobile photo- and video-sharing network is becoming an increasingly powerful way for businesses to market their products and services, reports The Associated Press. What should business owners considering..
If your boss hands you a new assignment and tells you to take your time, and you think “What’s the catch?”, congratulations – you are officially part of the 21st century workforce. Today’s work environment is go-go-go all the time, and phrases like “take a break” or “slow down” seem to have been left behind…
These days, it seems business blogs are everywhere. And why not? They’re simple to set up, and they’re a great way to promote your products and services. But here’s the real question: Do they get results? Only if you do them right, says author Mark Satterfield. While anybody can key words into a template, it’s..
Learn how smart devices connect and communicate using the different layers and protocols typically used within this ecosystem. Understand how cybercriminals exploit this environment and how you can protect yourself, your data, and your device with these tips to keep your smart devices safe and protected.
If you are a business owner and want to kick it up a notch, Facebook Ads are a venue well worth considering. Facebook Ads have found their way into the social media marketing arena as successful assistance to any budding business, allowing the brand owners to take their businesses to the next level. Pay attention..
Ever since the popularity of devices like smartphones and tablets, mobile traffic has increased significantly. In fact, reports suggest that more than 50% of the overall internet traffic actually comes from mobile devices. In such a scenario, it becomes vital for you to indulge in mobile marketing so that you do miss targeting such a..
There are so many videos that are promoted on YouTube on a daily basis. Unfortunately, only a very small number of these enjoy a little over a hundred views and an even smaller number succeed in creating a viral buzz. Is your video among this very small number? If not, why? Focus on quality and..
Do you remember the last time you changed something on your social media profile? Ages ago, right? Here is how you can improve your social media presence in just four days. Day 1: Analyze your current presence Review all of your social media accounts; make sure you appear professional and everything is up-to-date. List all..
Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to..
The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the..
Have you tried every social media strategy you could think of, yet failed to get the results you wanted? Take a step back and go over your marketing campaign once more; you might have actually missed out on a few small tricks here and there that could have otherwise had a significant impact. While you..
Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition…
In the past, the ‘@’ symbol was just used to separate your email id from the domain name. Then Twitter adopted it, and now it seems to be present on the entire social media network. So what caused the evolution and the success of ‘@’? It started in the year 2006, when a freelance designer..
If you were hoping and praying that social media marketing would die away, you can continue thinking that way in vain. As 2013 drew to a close, statistics support that social media has left behind an impressive trail of growth and will continue to do so in the upcoming years. Take a moment to absorb..
Wanting to look up similar businesses and connect with them? On paper it was always possible to pick up a directory and find what you were looking for. Online? Not so much. This is what drove the young entrepreneur Jake Tipper to come up with Total Socials. A recently launched website that lets you find..
You have a successful business and you’ve spent money on a cool website. It has all the relevant information regarding your products, an about us page and you have even managed to connect it to social media. And yet you’re still missing one very important ingredient that makes you look like a business dummy –..
Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible. While it’s important to know exactly how much worth social media marketing..
Posting on Facebook, tweeting, sharing pictures on Instagram, or creating a LinkedIn profile; all of it seems very easy, but when it comes to doing it for your business, it becomes challenging. When it comes to social media marketing, organizations and individuals need to know their game as conventional marketing techniques may not work on..
Are you doing enough to enhance your online presence? Are Facebook, Twitter and LinkedIn all that you need to boost your business? Although just a handful of social media platforms are not enough to ensure a consistent market share for your organization, they can help improve your online visibility. Visual social media marketing is picking..
Costco recently had their social media policy invalidated by the National Labor Relations Board (NLRB). Costco’s policy basically prevented employees from making statements on social media sites like Facebook and Twitter that could damage the company or other employees’ reputations, reports Inside Counsel.
There is no better place to be than at the top of Google’s search rankings; for marketers, it’s the Holy Grail. The key component in reaching that milestone is SEO (Search Engine Optimization), a process by which your site and content is ranked based on relevance. Now, with so much search traffic coming to Google..
Are you on LinkedIn? If you answered no, you made the first big mistake. LinkedIn is an absolute must when it comes to your business’ social media marketing strategy. LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry. You..
Twitter users use acronyms or abbreviations in their tweets. For those of us who are not avid Twitter users, may not know what they mean. Some of the abbreviations and acronyms may be common on all social media sites, but others are unique to Twitter. Here’s a list of terms you may see in tweets..
On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines. However, the 20 percent rule for Cover Images remains in two sections of Facebook Help. It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..
In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.” I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business. If you’re not on it yet, now’s the time..
Facebook recently announced that it’s launching the ability for users to follow conversations via #hashtags. Even though people were using hashtags before, there was no real functional value. According to Facebook’s blog post, the company confirmed that it’s not a new idea and stated that it will be “similar to other services like Instagram, Twitter,..
A new study published by The Economist Intelligence Unit (EUI) and sponsored by Lyris, found some noteworthy information about purchasing decisions and preferred marketing channels. Here’s what consumers had to say:
Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates. Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent..
Consumers are now using social media and emails to voice their concerns. In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online. Using an online forum to deal with customer service is a fast and easy way for otherwise shy..
Building your business’ brand isn’t easy. From the moment you begin thinking about starting your business, you have to consider how you want it to be perceived, who your target audience will be, and how you reach them. Your brand is representative of your products and services. Consumers should be able to learn everything they..
Today, everyone is using smart phones. Do you know how to connect with them using mobile social media marketing techniques? You can use the social media tools that you’re already familiar with to create mobile marketing ideas. LinkedIn Mobile You can connect with customers and prospects with LinkedIn mobile. Use the LinkedIn mobile application to..
Social Media Examiner recently released its annual Social Media Marketing Report. The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns. In this study 3,025 marketers were surveyed. The most significant points determined by this report will be highlighted in this article. There’s been a decrease..
Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..
Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions. Following are a few ways to turn your cover photo into a CTA that converts: Promoting a Facebook Page Tab Based on Facebook studies, users on Facebook want to stay on..
One of the most important questions that brand marketers ask themselves is “How do I sell with social media?” This is a question that is commonly asked and repeated with every marketing campaign. In order to sell your product or service, you have to convert a follower into a customer. Last month, Matthieu Chereau, cofounder..
You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85%..
You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. ..
Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media..
Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty. However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..
Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms? Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market. There are three ways to build your target market on Facebook that will cost you..
Many of you may be asking….what’s going on in social media marketing? Why is it changing faster than I can keep up? Reality is that we now have to “be fast on our feet and quick with our brains.” This is why link building is now obsolete. As a result of the latest Google updates,..
Do you take the time to consider your online reputation? Not only as an individual, but, do you consider your business’ online reputation? It’s important to think about this before something negative happens. A few keys to managing your reputation lie in social footprints, knowing what others are saying about you, and staying positive online.
(eM+C)—New communications channels have changed how brands and their customers interact, making it a necessity for businesses to adapt and create stronger digital relationships that extend and strengthen their customer connections. Where and how consumers spend their time online has changed.
Customers have always been fickle, but never before has it been so easy for them to channel discontent into social-media campaigns with potentially disastrous consequences for companies. In The Conference Board Review cover story, “Anger Management,” writer John Buchanan explores how technology has helped spur “a massive power shift,” emboldening consumers to express their outrage…
Why are we talking about social media? Apart from the fact that today’s youth are being referred to as the ‘Facebook generation’ and that 65% of adult Internet users claim to use social media platforms? Social media has altered our interactions within our community and our perceptions of our relationships. It is in our homes,..
According to a new study, “SocialShop,” released by Leo Burnett/Arc Worldwide, 42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a..