Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible. While it’s important to know exactly how much worth social media marketing..
Now that you’ve created followers on your social media platforms, you may start facing serious questions from upper management – how do these numbers improve the bottom line? What was the ROI on this marketing platform? Understanding social media market trends and reports will help you answer these types of questions.
This is part four of our five part series – How to Get Found Online What is social media? Media (content that is published) with a social (anyone can add to and share it) component. Social media is like a business networking reception without the constraints of time and space.