Why do sales teams – staff – and even management within a corporate environment need a social media strategy?
When it comes to a company’s social media outlets, the average employee thinks one of two things, “This will be easy, I’ll post and interact just like I do with my personal page” or “I’m scared, I don’t want to post something wrong.” The truth is, it’s not always easy and time, thought and effort is essential for making a corporate social media channel go viral.
So the question is not, “What is my personal social-media strategy?”
The question is, “What are the goals of my company, team, or department, and how can I fit their social media plan into my personal profiles?”
Most large corporations have in-house marketing teams that promote their specific brand across social media platforms. However, these same corporations have no idea how to engage the small or large army they have at their fingertips – sales teams – staff and yes, even management.
Keep in mind – they are just as lost on how to assist their company in corporate social media marketing campaigns.
Now this is the tricky part because within the corporate walls, you have a mix of boomers and millennials – an odd combination of the “completely lost” and the “I post everything even if it gets me or my company in trouble” generations.
And this is why It’s important to invest in social media training for your teams because, when done right, it has the ability to double your business. Here are just some examples of the benefits:
Better Name Recognition
Is everyone in your company telling the same story?
A consistent social media presence builds awareness and recognition in the minds of your audience. Continually sharing valuable content with your social networks spreads easily, increasing your visibility with potential and existing followers. The more followers you have, the more opportunity you have for name recognition, which increases your likelihood of being considered the next time your followers need the products or services you offer.
Connect with Your Customers
Social media is an interaction and communication platform – it’s a relationship building tool. Take this opportunity to connect with your customers and potential customers. Find out their likes and dislikes. Find out what motivates them. Find out what they find important and noteworthy. There are endless opportunities!
One of the best practices we share during training is: be human. One of the best ways to portray your company’s voice is through the words you use to convey your messages. Social media is not one-way communication.
Prevent Social Media Disaster
Avoid a disaster by creating a social media guide to lead everyone in the right direction and help them adopt the voice and messaging you want your brand to portray. Mistakes will occur, it’s not the end of the world, but this guide will help minimize errors. When mistakes do occur – address them appropriately. In most cases it isn’t wise to simply delete it like nothing ever happened. During social media training, and in your guide, you can discuss how a post can go wrong and how to react to problems when they arise.
Save Valuable Time
Marketing the right way and sending the right messages in the online world is vital to overall business success. Social media training includes tactics for being sociable online, directing traffic to your website, interacting with others and ultimately, having a conversation online. Investing in training for your employees will save time, because they won’t need to spend time research best practices and ways to be successful.
Social media is not one size fits all when it comes to every industry. This is why we tailor social media courses for individual industries and employees. Our industry specific courses include (but not limited to):
- Social Media for sales and marketing
- Social media for franchise organizations
- Social media for real estate agents
- Social media for automotive dealers
- Social media for high-tech VARs and resellers
Topics include (but not limited to)
- Community Manager Training (Corporate/Enterprise organizations)
- Social Media Team Management
- Team & Group Management
- Social CRM
- Social media monitoring tools, which ones to use?
- Social Media Guidelines, Policies
- How to create a strategy
- How to create, track and launch a viral campaign (ROI)
- Using Google+, Facebook, Twitter, LinkedIn, YouTube and other tools of social media
- Using location based applications (Foursquare, FB Places, Yelp, etc.)
For more information including pricing, please fill out the contact form on the right. Provide as much information as possible and we will get in touch within 24 hours.