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is consumer backlash inevitable

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  • is consumer backlash inevitable

Is Consumer Backlash Inevitable?

on by in Blog, social media tips
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Customers have always been fickle, but never before has it been so easy for them to channel discontent into social-media campaigns with potentially disastrous consequences for companies. In The Conference Board Review cover story, “Anger Management,” writer John Buchanan explores how technology has helped spur “a massive power shift,” emboldening consumers to express their outrage…

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Sandra Morgan – Owner of The Network Chefs Speaking at iCANny

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