Karen Leland, author of Ultimate Guide to Pinterest for Business, gives advice to help you drive website traffic, build your brand, and increase business on the Pinterest platform.  To optimize your appearance in search and attract more traffic, give each pin a perfect description and include relevant keywords.  You can be deliberate with what you..

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Pinterest’s Web Analytics is a new set of tools that will help brands analyze the effectiveness of their content and social engagement.  Cat Lee, Pinterest product manager said, “The goal is really to help websites understand what content is resonating with people on Pinterest.” Businesses and marketers have been trying to figure out how to..

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